Advertising and Digital Marketing BA (Hons)


Course Code

UCAS Code: N590
International Code: FBLU098


Coventry University (Coventry)


Study mode



3 years full-time
4 years full-time (study abroad or work placement)

Start date

September 2023

This is a proposed new course for 2023-24 entry and the course content will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

The Advertising and Digital Marketing BA (Hons) degree is a specialist integrated course combining advertising and digital marketing theory and practice.

The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with the necessary skills to boost your career potential.
  • The use of the DigiComm Lab4 supports the development of your digital literacy skills through using digital marketing platforms and software.
  • Networking with international alumni and employers through guest speaker events and projects2.
  • The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.


Accreditation for this course is being renewed as we are making some changes to our modules. This exciting new course is subject to approval from Chartered Institute of Marketing (CIM) Graduate Gateway Programme.*

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  • This is a new course for 2023-24 entry and the course content will be added shortly. Thank you for your patience.


    *In the event that there is any delay in obtaining approval, we will run Advertising and Marketing BA (Hons) for 2022-23 which has already been accredited by Chartered Institute of Marketing (CIM) Graduate Gateway Programme.