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The Sport Management MSc at Coventry Business School aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Online/Blended
Duration
1 year full-time
2 years part-time
Up to 2 years, with professional experience
Course code
FBLT024
FBLT025 (with professional experience)
Start date
September 2025
January 2026
At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.
The global sports market is seeing prolific growth – and it is now estimated to be worth between $600-700 billion a year to the global economy.
Our course helps you acquire the skills and attributes to become a leader in this dynamic, growing sector, upon successful completion.
MSc Sports Management
EduUniversal Best Masters & MBA Rankings 2024/25
This course is accredited1 and recognised by the following bodies:
The course currently includes the Chartered Management Institute (CMI) accredited module, Leading Strategic Change through Creativity and Innovation. Upon successful completion of the module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost.
Further details can be found on the Professional Development module homepage.
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems.
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining high standards of teaching and research. There is currently no intention for this membership to lapse however if it was not to be renewed we would notify applicants and students as soon as possible.
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 90 countries. Coventry Business School is recognised by the above memberships for the 2024/25 intake. There is currently no intention for this membership to lapse however if it was not to be renewed we would notify applicants and students as soon as possible.
Thank you sincerely for the opportunity to deliver my crisis management simulation to your students.
I can honestly say that this year's cohort were tremendous fun to work with - and that the group contained several really first-class budding CEOs!
Neil Doncaster (CEO of the Scottish Professional Football League) - quoted March 2022
The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.
Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.
Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
The teaching on this course is designed to inspire and engage you through a range of techniques which encourage lively, interactive learning, and by drawing on relevant research and professional practice. Methods may include:
These sessions should allow you to critically link theory and practice by utilising and applying frameworks and concepts into complex and realistic situations. The variety of methods will also encourage you to contextualise and reflect on your learning, putting it in perspective with your own experience.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.
We set out below the typical teaching contact hours that you will receive on this course. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.
In your first and second semester, you will have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
In addition, you will be expected to undertake roughly 20 hours of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.
A strong emphasis is placed on the Project module in your final semester and therefore total teaching contact hours may be reduced.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Those studying the Sport Management MSc have had the opportunity of international field trips in the past. Visits and talks have included international sports organisations such as FIBA, WADA, FEI, visits of the Olympic Study Centre and Olympic Museum, as well as participation in sports industry networking events. We have also provided the unique opportunity to attend The Spot, a unique event, based in the Olympic Capital – Lausanne, allowing you to network with influential individuals within the national and international sporting world2.
The Sport Management department at Coventry University is also proactive in seeking new international opportunities to help develop its courses. For example, in 2020 we signed a strategic partnership with the Asian Electronic Sports Federation, to provide opportunities for our students in the dynamic and growing sector of esports, through potential international experiences and through embedded esports expertise in modules.
Typical offer for 2024/25 entry.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £11,200 | £15,200 (with prof. experience) per year |
Request fee information |
EU | 2025/26 fees TBC 2024/25 fees - £11,200 | £15,200 (with prof. experience) per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £20,050 | £24,050 (with prof. experience) per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees - £20,050 | £24,050 (with prof. experience) per year |
Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
During your studies with us, you have access to several innovative learning spaces4.
Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.
Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts2.
On successful completion of the course, you will be able to:
As well as the opportunity to apply for an internship2 in the regular course as part of the Project module and the option to extend the course with professional experience (please see the Professional experience section in the Overview section on this page for further details), employability is supported by practical and applied activities such as industry visits, guest speakers and the use of innovative assessments that put a strong emphasis on employability and industry engagement2.
Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.