Events and Experience Management MSc
Study level: Postgraduate
The course has been designed to develop a deeper understanding of management within a broad number of events and experience industries, including the arts, heritage, music, entertainment, corporate events such as conferences and exhibitions, and many other cultural and creative businesses.
Year of entry
2023-24
Location
Coventry University (Coventry)
Study mode
Full-time
Duration
1 year full-time
Up to 2 years full-time (with professional experience)
Course code
FBLT176
Start date
September 2023
The information on this page is for 2022-23 entry and should be used as guidance for 2023-24 entry. Please keep checking back on this course page to see our latest updates.
Course overview
The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
- The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
- The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors.
- You will develop, upon successful completion, a set of highly transferable management and creative skills which should enable you to excel across international boundaries and cultures.
Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 2022
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
- Each semester you will complete a project which allows you to adapt and focus your learning from other modules. This project should enable you to uniquely shape the direction of your studies while preparing for your final project and give you the opportunity to gain hands-on experience and deliver live event.
- Our guest lecture week, which runs every year (subject to change) provides an opportunity for you to engage with a range of industry and academic speakers, many of whom are former students who have now established themselves as event leaders. This event, on average, has between 35-40 guest speakers participating each year. They not only share their insights into industry trends and issues but can also offer opportunities for internships or short-term work experience2.
- You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.
- Selected students will get the opportunity to take part in the NEC EventsWeek Live, with the NEC offering a 12-month mentoring programme to the best performing students2.
- The university has links with a range of events and experience organisations such as the National Exhibition Centre (NEC) group, CBS Arena and O2 Arena.
Accreditation and Professional Recognition
This course is accredited1 and recognised by the following bodies:
Chartered Management Institute (CMI)
As part of this course, you will undertake a professional development module which is currently accredited by the Chartered Management Institute for the 2023-24 intake. Upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost.
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is frequently reviewed and monitored by the CMI through their quality systems.
Memberships
Association of Event Management Educators (AEME)
We are current members of the Association of Event Management Educators (AEME), allowing us to keep up-to-date with current industry trends and expertise, of particular importance in the current climate.
What you'll study
With professional experience option
The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.
Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.
Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Teaching and learning is delivered through a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials. These sessions may be delivered through a combination of face-to-face teaching, individual and group tutorials and online classes and tutorials.
Teaching contact hours
The number of contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the taught semesters. Additionally, you will be expected to undertake significant self-directed study of approximately 35 hours each week, depending on the demands of individual modules.
Your project-based semester will be supervisor supported, self-directed study in the region of 45 hours per week as well as supervisor meetings of up to 2 hours per week.
Contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
A variety of assessment methods aim to help develop both your practical skills and subject knowledge, which in turn allows the practical application of theory to real-world settings.
Assessment methods include:
- Individual and group presentations
- Individual essays
- Individual portfolios
- Formal examinations
- Individual and group proposals.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
International experience opportunities
We aim to offer2 a range of national and international field trips, with past examples including trips to Liverpool FC and Cricket Club, the Visions du Réel film festival in Nyon, Switzerland, the International Olympic Committee and the Swiss Tech Convention Centre. These trips aim to provide you with exposure to industry and develop your intercultural competencies. (Field trips may be subject to availability, additional fees, competitive application, and meeting applicable visa requirements).
Entry requirements
Typical offer for 2023/24 entry.
Fees and funding
2023/24 tuition fees.
| Student | Full-time | Part-time |
|---|---|---|
| UK | £11,200 | £15,200 (with prof. experience) | Not available |
| International | £20,050 | £24,050 (with prof. experience) | Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
As part of the Coventry Business School, this course will take place primarily in the Faculty of Business and Law building and with that you have access to several innovative learning spaces4.
The Library
The Lanchester Library is open 24/7, 364 days a year and has 1,400 study spaces, including group and silent areas. It also currently offers more than 550 computers and an additional 120 free-to-loan laptops within the library.
Jaguar Centre
Our refurbished Jaguar Centre has been specifically designed to provide facilities and services to support our postgraduate students including: social spaces, computer suites and separate areas for small group study.
The Hub
The Hub is the centre of student campus life. It's also home to: The Health and Wellbeing Centre, The Spirituality and Faith Centre, The Tank Studio, The Careers and the Enterprise Hub.
Careers and opportunities
Upon successful completion of this course, you will be able to:
- Design and conduct research in events business management contexts using appropriate quantitative and/or qualitative methodologies.
- Critically assess the business and economic environment of event industry/sectors and make practical judgments in the application of relevant core management principles.
- Extract, interpret and synthesise relevant event management data and develop reasoned conclusions.
- Evaluate event management strategies and policies within the context of practical organisational management skills and knowledge.
- Evaluate within a conceptual framework current research in Event management.
- Investigate and apply knowledge which supports decision making in managing an events business.
- Develop events business strategies and policies that relate to the issues of event business management.
Careers in event management are diverse, and upon successful completion, you could work in jobs such as:
- Establishing your own event company
- Event organiser
- Conference centre manager
- Event marketing executive
- Event media and PR executive
- Event sales executive
- Risk and security manager
The course is also designed to help encourage and nurture entrepreneurial ideas, which is vital in both ensuring successful and viable event businesses, or for helping you set up your own, new business venture.
The broad set of skills you should develop in the areas of business, management, marketing and finance, means you should graduate with an invaluable skill set which can be transferred to many other areas of business management, whether this relates to general management, project management or marketing within the private, public and voluntary sectors.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university’s Talent Team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care and Virgin Media Pioneers.
How to apply
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UK students
To apply to study for a postgraduate course at Coventry University, you can apply online.
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
Full-time international students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for postgraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2023/24 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
