Media Management MA 2021/22 entry

Course code:

AHT056

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021
January 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Course code:

AHT056

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021
January 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Course code:

AHT056

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021
January 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Overview

If you would like to learn about the rapidly changing media world and develop a role where you can contribute and influence this evolving and growing field then this course may be for you as it develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialised and transferable skills you will develop, enable you to seek employment in new sectors and includes a broad range of creative management roles within media organisations, creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

COVID-19

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Recognition

This course is recognised by the following professional bodies:

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

As part of this course you will undertake a professional development module which is currently accredited by the Chartered Management Institute (CMI) for the 2021-22 intake. Upon successful completion of the module, you will gain the CMI Foundation Charted Manager “fCMgr” at no additional cost.

Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through their quality systems. Whilst Coventry University anticipates that these reviews will continue to be successful, if they were to be unsuccessful, the relevant module in this course would no longer be accredited and we would notify applicants and students of this change as soon as possible.

Related Links

FAH Building Development

Building Redevelopment

We are currently in the process of a major redevelopment of our Faculty of Arts and Humanities buildings. The building will be open to the public as well as students, and will feature an expansive gallery space.

Creative Community Hub

Creative Community Hub

We hope that you are all staying safe in these uncertain times. Creative activities can really help fill the days, while we are spending more time at home and we have some ideas to keep you busy.

Coventry Degree show

Virtual experience

Visit our online degree show where we have brought together the work of over 500 students.



Course information

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.

The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow.

As a new postgraduate provision, the course provides a path for higher degree students in Media and Performing Arts as well as for students in Art and Design and Humanities who want to develop a media content focus. The course will appeal to students who have media backgrounds and those who want a media industry focus. You will work independently and will collaborate across creative and media specialisms with three core areas of focus identified in specialist modules: (1) Media Businesses, Creative and Cultural Industries; (2) Media Consumers and Audiences; (3) Future Media. The curriculum will require you to apply creative and business skills in your area of specialism, which will be underpinned by a variety of theoretical perspectives, equipping you to lead and manage media within a commercial context. By developing your skills in leadership and media management, you will have acquired the capability to work and lead strategic initiatives at the forefront of this rapidly evolving and growing sector. You will have multiple options for the delivery of creative and strategic explorations, including academic writing, academic posters, digital/traditional media outcomes, oral and visual presentations, digital portfolios and online content.

The course will capitalise on our already extensive experience of partnering with business and working closely with creative industry partners ensuring that the programme combines academic rigour with business-relevant content. This will provide potential opportunities for working with live client projects and where possible international collaborations with overseas partners.

Course specification
Download PDF

Modules

Overview

Modules

  • Media Businesses, Creative and Cultural Industries

  • Media Consumers and Audiences

  • Future Media

  • Global Professional Development - Entrepreneurship

  • Research Methods

  • Collaborative Social Challenge Project

  • Collaborative Community Project

  • Collaborative Enterprise Project

  • Final Project (Research and Planning)

  • Final Project (Production and Sharing)

In more detail...

  • Coventry University has links with universities in Europe, Asia, China, North and South America which provides opportunities to study abroad and gain an international perspective.
  • Almost three-quarters of research in the Art and Design: History, Practice and Theory category was ranked 3 or 4* in the Research Excellence Framework (REF) 2014.
  • Access to the Media Loan Shop – which has state-of-the-art equipment including VR/AR equipment and headsets, 360 camera equipment, professional photographic and video cameras and a range of photographic lenses, lighting and filters (terms and conditions apply).
  • Specialist resources include: Apple Mac newsroom; multi-purpose newsroom; analogue radio studio; digital radio studio; Professional TV studio with gallery; and media and communications studio with 14 Apple Mac computers. 
  • Current research expertise in new approaches to film, television, the web, photography and digital distribution, global media and communication and digital media, including social media, digital archiving, Internet publishing, free media and piracy.
  • We also work alongside the University’s Office of Teaching and Learning, the Disruptive Media Learning Lab and Centre for Global Engagement, delivering high quality projects and learning experiences.
  • Chartered Management Institute (CMI) accreditation through successful completion of a 10 credit module.

Media, Creative and Cultural Industries:

The module enables students to critically and practically advance knowledge and skills, the use of tools and major themes in Media Management relevant to the context of the module specialism. You will develop leadership, project management, business and vocational skills. The module challenges you to apply creative and business skills in your specialist area. This is underpinned with a global view on a variety of theoretical perspectives and historical (transformational) shifts in the media landscape. You will develop a creative and independent approach to research, learning and analysis with a broader understanding of the context for your practice, encouraging you to dynamically engage with external partners, both nationally and internationally. The module challenges you to explore and critically engage with how you will respond, using ‘real world’ examples that reflect the rapidly evolving and changing media landscape and businesses. The module explores the ways in which creativity, innovation, problem-solving and entrepreneurship intersect in creative practice, to fulfil business needs and to develop innovative solutions, encouraging critique, analysis and synthesis.

Media Consumers and Audiences:

The module enables students to critically and practically advance knowledge, skills and understanding of media consumers and audiences. You will develop the use of tools and explore major themes in Media Management with a focus on the evolving demands and behaviour of media consumers and audiences. The module challenges you to apply creative and business skills in your specialist area, to innovate in terms of audience engagement informed by the latest technological tools and techniques along with opportunities to tackle a live brief. You will develop investigative, leadership, project management, business and vocational skills. This is underpinned with a global view on a variety of theoretical perspectives and historical (transformational) shifts in the media landscape. You will develop a creative and independent approach to research, learning and analysis with a broader understanding of the context for their practice, encouraging them to dynamically engage with external partners, both nationally and internationally. Transformational shifts and rapidly evolving business models designed to meet the changing behaviours and needs of consumers and audiences within the industry, will challenge you to apply your ideas in ‘real world contexts’. The module explores the ways in which creativity, innovation, problem-solving and entrepreneurship intersect in creative practice, to fulfil business needs and to develop innovative solutions, encouraging critique, analysis and synthesis.

Future Media:

This module will introduce you to the skills, tools and major themes in Media Management relevant to a key driver of change and transformational shifts in the industry. You will learn and contextualise emerging media types such as VR/AR, the possibilities presented by new 5G networks, the role of AI and scope of data to deliver enhanced understanding of audiences and consumer behaviour. You will be given tools to develop your conceptual thinking, using methods such as ‘design thinking’. You will need to explore at the boundaries of current practice and investigate future possibilities. You should seek to extend your knowledge and ability to contextualise innovation, development processes in areas that may be unfamiliar in order that they challenge their initial perceptions and assumptions regarding the adoption of new media technologies. You will develop a broader understanding of the context for their conceptual approach and practice that will encourage you to dynamically engage with external partners that are leading on innovation within the industry. Evaluative and analytical tools will be used to learn about the impact of contemporary themes, leading edge trends and strategic developments for media industries such as techniques in digital storytelling. You will be encouraged to compare, evaluate and reflect upon their investigation into new media technologies to determine where current and future developments in media technologies, media consumer and audience response leads to opportunities and areas for development.

This innovative new course will sit as part of a new cluster approach to postgraduate provision in the School of Media and Performing Arts, with a new central course structure that spans several MA programmes. The model establishes a shared ethos and identity for postgraduate study in the school, providing a greater shared community experience, presence and visibility for postgraduate students. The MA cluster is centred on a flexible model that allows 3 points of entry across the academic year. You will benefit from expert teaching in your chosen field as well as meaningful connectivity with research and practice expertise from across broader media and production disciplines. Students from across courses will collaborate on project-oriented modules for a total of 30 credits allowing natural interdisciplinarity and promoting a greater contextual understanding of their chosen specialism within the broader media and performing arts sectors. Via these collaborative project modules, you will engage directly with the application of your chosen discipline in a variety of contexts including the commercial application of your ideas, the creation of tools that aid international sustainable development and initiating work that empowers communities to tackle the social challenges of the 21st Century.

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include projects and portfolios and final dissertation/project and may also include exams, individual assignments or group work.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

On successful completion of this course, you will be able to:

  • Demonstrate a broad range of professional skills, including how to engage with ideas, stakeholders, external bodies and other professionals in a flexible manner, as well as event and project management.
  • Give vision, strategy and leadership to a creative team.
  • Think critically, intellectually and reflexively about the full range of factors that impinge upon professional and creative activities within media and digital media, including seeing across disciplinary boundaries and adapt your thinking responsively to the context.
  • Demonstrate knowledge of a body of cutting-edge theoretical frameworks, concepts, ideas and business analytical tools and state of the art media technologies that help make sense of the complexity of contemporary global media businesses and practices.
  • Apply organisational, planning and presentation skills through the appropriate use of management methods and tools.
  • To have the knowledge to critique the use of cutting-edge media technologies and techniques and to manage innovatively their application in the development of creative media solutions.
  • Demonstrate an ability to deal with uncertainties and ambiguities and find solutions to complications, changes and events that occur in the process of effectively delivering creative solutions to relevant stakeholders.
  • Demonstrate skills associated with professional practice; working in media and multi-disciplinary teams, time management, project management, professional level communication, self-promotion, interview technique, information gathering and use of information and communication technology as appropriate.

In a typical week you will have approximately 11 ‘contact’ hours of teaching. This generally breaks down into a mixture of lectures, seminars each week with focused tutor contact

You will also have the opportunity to take part in Self Development Weeks, with more intensive contact to help develop your career profile.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2018/19, we were able to provide a total of 5,469 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

International experiences

Sending more students overseas than any other UK uni 2016/17


5,469

Student experiences

The number of student trips abroad for at least 5 days in 2018/19


12,000

and counting

The number of students we’ve helped travel internationally since 2016

12

global programmes

As well as trips, we offer other opportunities like language courses


Entry Requirements

Applicants to this Masters degree should normally possess a good honours degree (2:1 or equivalent). If the degree is in an unrelated subject, applicants need to demonstrate relevant industry knowledge and experience to be documented in their application statement, as per below. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material (see below).

Each application will be required to include a ‘statement of intent’ (500), and applicants may be required to provide other supporting material, e.g. full marks/results records, or examples of their practical, professional or academic work. Eligible applicants will be interviewed by videoconferencing.

Students whose first language is not English must demonstrate proficiency in the English language equivalent to IELTS 6.5.

Applicants to this Masters degree should normally possess a good honours degree (2:1 or equivalent). If the degree is in an unrelated subject, applicants need to demonstrate relevant industry knowledge and experience to be documented in their application statement, as per below. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material (see below).

Each application will be required to include a ‘statement of intent’ (500), and applicants may be required to provide other supporting material, e.g. full marks/results records, or examples of their practical, professional or academic work. Eligible applicants will be interviewed by videoconferencing.

English as a Foreign Language Students whose first language is not English must demonstrate proficiency in the English language equivalent to IELTS 6.5

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Applicants to this Masters degree should normally possess a good honours degree (2:1 or equivalent). If the degree is in an unrelated subject, applicants need to demonstrate relevant industry knowledge and experience to be documented in their application statement, as per below. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material (see below).

Each application will be required to include a ‘statement of intent’ (500), and applicants may be required to provide other supporting material, e.g. full marks/results records, or examples of their practical, professional or academic work. Eligible applicants will be interviewed by videoconferencing.

English as a Foreign Language Students whose first language is not English must demonstrate proficiency in the English language equivalent to IELTS 6.5

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2021

£10,400 (per year)


January 2022

£10,400 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2021

£16,600 (per year)


January 2022

£16,600 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

£16,600 (per year)


January 2022

£16,600 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

From the outset, this course is designed to prepare you for a broad range of positions in media businesses, creative and cultural industries by providing you with the opportunity to develop a set of business skills, your digital fluency in new media technologies and your creative skills.

Professional enhancement is central to our ethos: therefore, we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries (subject to availability). Our dedicated Enterprise Officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career and gives you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

The specialised and transferable skills you will develop, upon successful completion of this course, enables employment in new sectors and includes a broad range of creative management roles within media organisations, creative and cultural industries, and can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.