Business Simulation Suite

Business Simulation Suite

The Business Simulation Suite is available to students on most undergraduate and postgraduate business management courses*, and it can also be hired by businesses and corporate clients. The Business Simulation Suite aims to provide and support skill-based training through the use of simulation games, role-play activities, and scenario-based learning. The suite provides the opportunity for experimental learning and training, with the use of a boardroom, strategy lab, simulation room and control room. The simulation suite is equipped with modern technology, from inter-communication, built-in mics, cameras and the use of virtual reality headsets.

Students

The Business Simulation Suite (BSS) aims to provide and support a skill-based education through observed learning in order to bridge the gap between theory and practice.

The facility is available on most of our undergraduate and postgraduate business management courses* as part of their lectures, seminar workshops and other guided activities and designed to provide an environment where interactive and immersive learning can take place, the facility is used with the aim of providing students an insight into how businesses work and to provide you with the business acumen that employers seek in graduates.

*Please note that students will need to contact their course director to see if their business management course incorporates use of the BSS.

The University Business Challenge

The University Business Challenge (UBC) is the UK's inter-university simulation-based business challenge. It aims to enhance your employability and enterprise skills. Developed by Learning Dynamics, the UBC is the longest-running and most popular simulation based undergraduate business competition in the UK. In 2019, Coventry University competed for the very first time with 3 undergraduate teams, all of whom made it to the semi-finals.

Industry-Leading Software

You may have the opportunity, during modules in your course, to experience and explore a variety of industry software. Our software includes, Lofare Airlines, Soda Game, North Gate Simulations, Sim Venture and Business Odyssey.

Employability

Comprising three rooms, the BSS has been designed for the specific purpose of providing students on certain undergraduate and postgraduate business management courses* with the opportunity to learn skills `hands-on` to take into the real world upon successful completion of their course.

In the BSS, you will be challenged and given the opportunity to gain experience, through simulation and learning, with the aim of smoothing your path from the classroom to the workplace. The BSS encourages strategic problem solving in life-like simulated business environments, and integrates with the Faculty's constant focus on aiming to teach students the skills that are important for employment after graduation.

Business Simulation Suite Launch Event

The Business Simulation Suite opened its doors to showcase what was on offer to enrich the learning journey at Coventry Business School.

Staff and students alike, saw the facilities, experienced the suite and heard from the experts. Hands-on experience was demonstrated through the use of virtual reality headsets and business simulation games. Discussions panels took place around the subjects of ‘Innovative Teaching for Business Schools’ and ‘Business Simulations, Virtual Reality and Artificial Intelligence’.

Access to the Business Simulation Suite

The use of the BSS is prioritised for lectures, seminar workshops and other guided activities as indicated by the room reservation charts on the BBS doors. However, the BBS is also available to students on certain undergraduate or postgraduate business management courses*, for independent use during notified open access hours, when they can practice their skills either individually or in conjunction with the BSS Student Association. The open access hours are extended to cover the Business School opening times during the summer months when less teaching takes place in the BSS. (subject to booking).

For further information, please contact Dr Safaa Sindi on safaa.sindi@coventry.ac.uk or Frano Barbic on ad1473@coventry.ac.uk.

Opportunities for Business

The business simulation suite provides and supports skills-based training through the use of simulation games, role play activities and scenario-based learning. The facility allows for experimental learning and training, with the use of a boardroom, strategy lab, simulation room and control room. The simulation suite is equipped with modern technology, from inter-communication, in-built mics, cameras and the use of virtual reality headsets.

We offer a variety of simulation games, one of which is SimVenture Evolution, which is used in many of our corporate workshops as it’s an online business strategy game, designed for educational learning and corporate training. SimVenture has a start-up and a scale-up virtual simulated company, where trainees learn about business, management, finance and entrepreneurial leadership. Corporate trainees use the simulation in many ways to help develop commercial awareness, team building, consultancy and problem-solving skills.

We offer tailored bespoke workshops, using a mix of software, board games, Lego and role play simulations. To find out more, please contact Dr Safaa Sindi on safaa.sindi@coventry.ac.uk or Frano Barbic on ad1473@coventry.ac.uk.


Meet the team

Name Role Responsibilities
Safaa Sindi Head of BSS Safaa leads the BSS activities, this includes obtaining simulation packages, designing and collaborating on projects, as well as income generation initiatives. The BSS has been successful in generating income for a Virtual Reality project that supports research and student engagement.
Tammy Mudd Consultant to BSS Tammy works to support the BSS with student engagement operations by developing a tailored skills program. Tammy also supports with creating specialised workshop activities for events. She is also overseeing the University Business Challenge (UBC) initiative and supporting students through the competition process.
Frano Barbic Marketing operations Frano is responsible for the marketing and promotion of the Business Simulation Suite. He supports the organisation of events, and demonstration of the simulation games and facilities. In addition, Frano is involved in commercialisation and research activities of the Simulation Suite.
Abdallah Abu Madi Software liaison Abdallah looks after our ERPSim package. He has extensive knowledge of ERP (enterprise resource planning) as his background is in using ERP in the higher education sector. Abdullah also supports our non-education activities such as the UBC competition and workshops.

 

**Staff are subject to change


Coventry University No.1 Modern University No.1 Modern University in the Midlands
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QS Five Star Rating 2020 and University of the year shortlisted
Coventry City of Culture 2021