The Transnational Flows of a Postfeminist Sensibility in the Asian Wellness Industry

The Transnational Flows of a Postfeminist Sensibility in the Asian Wellness Industry

Eligibility: UK/EU/International graduates with the required entry requirements

Funding details: Bursary plus tuition fees (UK/EU/International)

Duration: Full-time – between three and three and a half years fixed term

Application deadline: 12th March 2021

Interview dates: Will be confirmed to shortlisted candidates

Start date: September 2021

For queries please contact Dr Adrienne Evans or Dr Amber Martin-Woodhead.

GCRF Studentships

This is a GCRF fully-funded PhD studentship.

See the full list of available opportunities


Coventry University is inviting applications from suitably-qualified graduates for a fully-funded PhD studentship for an exciting project exploring the ‘wellness industry’ in Asia with the Centre for Postdigital Cultures.

Project details

The global wellness industry is worth a total of $4.5 trillion US dollars. Feminist research has employed the concept of a postfeminist sensibility to make sense of this industry, suggesting they are instrumental in reproducing gender inequality; postcolonial work has also documented the appropriation of cultures and traditions outside ‘the North’.

However, while a lot is known about how women in the Global North make use of the wellness industries located in the Global South, we know significantly less about how industries operate and are used locally within the Global South.

This project is located in the humanities and social sciences and uses a combination of digital, ethnographic and action research methods to redress the balance of knowledge. Its focus is on Asia, since Asia has 1) a large number of countries receiving ODA, and 2) is one of the most profitable areas within the wellness industries. The project will be original and significant in developing theory and empirical research, and will produce meaningful change. Change will be generated by developing tools for critical reflection amongst women who participate in the project, which in turn will create sustainable concepts of wellness with knowledge produced from within the Global South.


This is a fully-funded studentship including full tuition fees (UK/EU/International) plus stipend (based upon the applicable UKRI rate at the point of the award) and additional allowances.


The successful candidate will receive comprehensive research training including technical, personal and professional skills.

All researchers at Coventry University (from PhD to Professor) are part of the Doctoral College and Centre for Research Capability and Development, which provides support with high-quality training and career development activities. 

Entry Requirements

  • A minimum of a 2:1 first degree in a relevant discipline/subject area with a minimum 60% mark in the project element or equivalent with a minimum 60% overall module average. 
    the potential to engage in innovative research and to complete the PhD within 3.5 years
  • a minimum of English language proficiency (IELTS overall minimum score of 7.0 with a minimum of 6.5 in each component)

In addition

Applicants with a background in critical and cultural theory, feminist theory and activism and gender studies are encouraged.

We particularly welcome applications from BAME, gender diverse people, and people from all other groups of protected characteristics.

How to apply

All applications require full supporting documentation, and a covering letter – plus a 2000-word supporting statement is required showing how the applicant’s expertise and interests are relevant to the project.

To find out more about the project, please contact Dr Adrienne Evans or Dr Amber Martin-Woodhead.

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