An investigation of the impact of multi-platform media coverage of the 2012 London Paralympic Games and the 2015 Toronto Parapan American Games upon perceptions of disability
FP7 EU Marie Curie International Incoming Fellowship
1. To investigate and analyse the diverse media platforms that provided coverage of the London 2012 Paralympic and Toronto 2015 ParaPan Games.
2. Administer surveys regarding perceptions disability around the 2012 Paralympic and Toronto 2015 ParaPan Games and conduct up to 60 one-on-one interviews in each location.
3. To investigate and analyse the diverse media platforms for the Toronto 2015 Parapan American Games.
4. To inform policy debates around the impact of disability sports mega-events on social issues, especially around societal attitudes to disability
5. To contribute to the scientific research on the impact of the Paralympic Games and other disability sport mega-events.
The impact of this project will be an improved and highly relevant understanding of how the impact and legacies from a sporting mega-event such as the London 2012 Olympic and Paralympic Games and the 2015 Pan Am/Para-Pan American Games can be harnessed to promote peace, inclusion and development within a host city or nation. At the local level in Canada and in particular the Greater Toronto Area, there will be new understanding emerging from ground level upwards of cutting-edge issues around the impact of sporting and other mega-events on a range of peace, inclusion and development issues within the city. There will be knowledge transfer on research methodologies and data collection tools applicable for use in different mega-event situations with a focus on operability. The Fellow and CBiS emphasise a participatory approach to field research, with a focus not only on data collection but also strengthening stakeholders’ capacity during the data collection phase. Following the completion of the Fellowship, there will be a pool of individuals in the UK and Canada with responsibilities in their communities who have newly-acquired basic-level theoretical understanding of aspects of the impact and legacies of sporting and other mega-events. This will increase their capacity to vocalise community needs and strengthen the agency of marginalised groups. Indeed the results of the research may well have an impact for any country in the world hosting major sport events and can be used to support inclusion and fight prejudice and discrimination against people with disabilities and improve accessibility to sport and non-sport events.