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MASELTOV - Mobile Assistance for the Social Inclusion and Empowerment of Immigrants with Persuasive Learning Technologies and Social Network Services




Approx €3m


Institution Location
Joanneum Research Forschungsgesellschaft mbH Austria
CURE Center for Usability Research & Engineering Austria
Athens Information Technology Greece
Universitat Oberta de Catalunya Spain
Open University UK
Czech Technical University Czech Republic
University of Applied Sciences FH JOANNEUM Austria
Telecom Italia SpA Italy
Fluidtime Data Service GmbH Austria
Pearson Publishing Ltd UK
Fundación Desarrollo Sostenido Spain
Verein DANAIDA Austria
Migrants Resource Centre UK


MASELTOV – recognises the major risks for social exclusion of immigrants from the European information society and identifies the huge potential of mobile services for promoting integration and cultural diversity in Europe. Mobile – everywhere/everytime – persuasive assistance is crucial for more efficient and sustainable support of immigrants.

MASELTOV researches and develops novel ICT instruments in an interdisciplinary consortium with the key objective to facilitate and foster local community building, raising consciousness and knowledge for the bridging of cultural differences.


MASELTOV researches for and develops enabling technologies with the industrial potential to easily exploit and scale up the prototypical user shares within the embedment of already existing successful services with worldwide user coverage.

The project, with its scientifically, technically and socially relevant results will enable a social impact on the future with respect to more cooperative – and more successful – integration of millions of (im)migrants living together with hundreds of millions of cohabitating European citizens.

 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023