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Digital image of woman dancing

Culture Moves


Innovation and Networks Executive Agency (INEA)
Connecting Europe Facility (CEF)

Total value of project


Value to Coventry University


CEF logo

Project team

Professor Sarah Whatley, Dr Rosamaria Cisneros, Dr Marie-Louise Crawley


IN2 Digital Innovations GmbH (Project Coordinator); Fondazione Sistema Toscana, Italy; Coventry University, UK; Universidade Nova de Lisboa, Portugal

Duration of project

03/09/2018 - 28/02/2020

Project overview

CultureMoves is a user-oriented project that aims to develop a series of digital tools and services that will enable new forms of touristic engagement and educational resources by leveraging the re-use of Europeana content. The project stands on 3 pillars: technology for content re-use adaptation and sharing, real-life use cases for tourism and education, intangible cultural heritage and more specifically dance.

The key functionalities of CultureMoves are towards effortless collection of Europeana items and own content in a private space from where the user can add additional metadata, create context through stories that re-use this content and finally share these online. Social media can be weaved in the workflows of users, both for enriching the stories and communicating them. Since video plays a key role for dance, the project will provide a web-based video annotator especially designed for both dancers and choreographers, but which will be further developed in this project to cater for the needs of more diversified types of users, e.g. tourists, teachers and any individual user wishing to share their personal annotations in video clips. 

CultureMoves will deploy and test two new services: one in the tourism domains (promoting less-known destinations) and one in the educational and research domain (LabDays as a theoretical and practical co-creative space for new dance performances and discussing the implications of intersecting dance, culture, cultural industries and tourism). An online toolkit like CultureMoves, aimed at providing dance artists and arts professionals access to dance content and information sources will also serve as inspiration to help structure and rethink learning opportunities for dance learners and teachers.

Project objectives

  • To explore the impact that dance and dance content accessible through Europeana, and available via digital technologies, could have on tourism and touristic experiences.
  • To provide access to ‘hidden’ aspects of a site, monument, or landscape, through dance.
  • To demonstrate how digital tools can stimulate new stories for making the bridge between dance and tourism.
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023