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Wild flowers in South Africa

Investigating the Scale and Structure of the Wild Flower Harvesting Industry in South Africa’s Cape Floristic Region


WWF-SA Table Mountain Fund

Total value of project


Value to Coventry University


Project team

Dr David Bek


Flower Valley Conservation Trust, Cape Flora SA

Duration of project

01/01/2015 - 31/12/2018

Project objectives

This project will:

  • develop a baseline survey of wild flower harvesters and pack houses in South Africa’s Western Cape in order to verify the scale and structure of the industry;
  • investigate levels of engagement with environmental and social ethics codes within wild flower supply chains;
  • guide the policies of marketing, conservation and ethical trade bodies so that the industry can flourish in the future;
  • engage with debates about transparency and governance in buyer-driven global value chains.
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