Skip to main content Skip to footer



EU H2020

Value to Coventry University


Total value of project


Project team

Project duration

01/01/16 - 31/03/19

Crowd 4 Roads logo.

Project overview

The CROWD4ROADS project combines trip sharing and crowd sensing initiatives to harness collective intelligence to contribute to the solution of the sustainability issues of road passenger transport, by increasing the car occupancy rate and by engaging drivers and passengers in road monitoring.

Project objectives

The project will tackle 5 specific objectives:

  • Develop and deploy a scalable digital social platform combining community-scale trip sharing (namely, BlaBlaCar) and crowd sensing of road quality (namely, SmartRoadSense) in order to harness network effect and collective intelligence;
  • Empower citizens as active members of a network able to induce more sustainable car usage habits and better informed road maintenance decisions;
  • Develop real-world pilots at urban, regional, and national scale, involving millions of people and covering millions of kilometres of roads. 1,000,000 people; monitored roads exceeding 1,000,000 kilometres;
  • Provide to policy makers and public administrators up to date open data on the roughness of the road surface;
  • Provide to policy makers and public administrators gamification and incentive mechanisms to be possibly applied on top of the social platform to motivate the participation of specific target groups into the project, in order to raise awareness on road sustainability issues and to engage drivers and passengers in road monitoring.


Mobile games – levels automatically generated using real crowdsources data.

Visit the project Pure profile for more information.

 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023