Work-Loop marketing assessment
Funder
The Mercia Fund 1
Pathfinder II
Total value of project
£30,000
Project team
Duration of project
2013
Project overview
A Pathfinder II Investment is intended to produce a fully viable proposition ready for seed investment (from The Mercia Fund 1 and/or other parties). It is proposed that this be made up of an objective assessment of the technology and its market; clear commercial thinking on its exploitation, and a detailed plan of action. This process will also include the preparation of a full business plan and an investment presentation. In many cases the project will have passed through the Pathfinder I Investment process and will be seen as a prospective 'university spin-out' investment.
Project objectives
The Pathfinder II Investment would cover in respect of the project:
Part 1 - Data points
Product assessment in respect of:
- unique selling points and derived benefits
- the competitive landscape
- costs
Market assessment of:
- any primary market research data from potential customers
- market segments and size
- growth options for the technology as a mature business
Part 2 - Commercial thinking
- analysis of value chain positions available to the project
- development and assessment of possible business models
- development of a commercial strategy for exploitation
- consideration of possible exit routes and identification of possible acquirers
Part 3 - Implementation plan
Preparation of:
- a task schedule for year 1 (detailed) and year 2 (outline)
- a financial plan for years 1 and 2
- a resource and skills requirements plan
- a summary of immediate next actions
Part 4 - Business plan and investment presentation
- preparation of a complete business plan integrating the above elements
- an investment presentation
