Coventry conference demonstrates the business benefits of digital technology

Business news

Thursday 16 January 2014

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Businesses in the region are being encouraged to find out more about the importance of the growing digital economy at a free event taking place at Coventry University in January.

The University together with The Local Enterprise Partnership (LEP) Network is hosting the Digital Innov-8 conference at Coventry University Technology Park on Tuesday 28 January. Aimed at LEP members and local businesses, the conference will look at how new and emerging digital technologies are driving economic development.

Featuring key note speakers and industry experts - including Dr Mike Short, Vice President of Telefónica Europe and Dr Nick Appleyard, Head of Digital for the Technology Strategy Board – the conference will also illustrate how the digital economy can be harnessed to create further growth.

Topics under discussion include the role of LEPs in creating a sustainable digital economy; the impact that digital technology has on business; research and innovation; the move towards the creation of ‘smart cities’; and next generation connectivity.

Interactive sessions will also demonstrate how Coventry University’s spin-out company Serious Games International is using video games science and technology such as 3D simulation and augmented reality to support UK businesses in setting themselves apart from their competitors.

Participants will also have the opportunity to explore the facilities at the University’s Touch Digital tech lab. Backed by the European Regional Development Fund (ERDF) and run in collaboration with Aston University, Touch Digital helps local businesses integrate the latest technology into the their operations to boost productivity. Its tech lab features interactive touch screen tables, an array of smart devices, an immersive racing car simulator and a state-of-the-art 3D printer.

John Latham, Acting Vice Chancellor of Coventry University said:

Digital Technology will be a major contributing factor in shaping our economy, creating jobs, opportunities and business growth. At Coventry University Technology Park, we are working at the cutting edge of innovation and technology. 

I am delighted to be hosting this conference in association with the Local Enterprise Partnership Network as it presents a unique opportunity to address the impact that digital technology is having on our cities and to showcase how it is adding value and guaranteeing return on investment for businesses.

Digital Innov-8 takes place at Coventry University Technology Park, Puma Way, Coventry CV1 2TT from 9am to 1.30pm on Tuesday 28 January 2014. Attendance is free and lunch will be provided but places must be booked in advance. Places can be reserved online.
Further information about the event can be obtained by contacting Lisa Bennett, Project Manager for the Corporate Partnership Unit at Coventry University via email
For further press information, please contact Mark Farnan, communications officer, Coventry University, on +44 (0)24 7765 8245 or email