Tourism & Hospitality Management BA (Hons) 2020/21 entry

Course code:

N890 - BA (Hons)
09VN - HND
098N - HNC

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU London

Starting:

September 2020
November 2020
January 2021
February 2021
April 2021
June 2021

Fees:

To be confirmed

Find out more


Get in touch

For questions regarding study and admissions please contact us:

0203 873 0700


cul@coventry.ac.uk

Overview

Tourism and hospitality is a large and ever-expanding industry, benefitting from consistent year-on-year growth in the UK. It supports millions of jobs in England and is worth billions to the UK economy.

This industry is fast paced and challenging, requiring flexible, hardworking and determined individuals to head the evolving industry. If you enjoy diverse working conditions, networking with people of all cultures and using creativity and discipline in everything you do, this rewarding and exciting industry could be perfect for you.

Students who study this course benefit from varied career prospects. As a broad and widely-respected degree, you are not limited to careers in just the tourism sector. As this course incorporates business and management as well, you could progress into the hotel industry, events management, travel operations and more.

Why CU London

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

Employability

Dedicated Careers & Employability department who will assist you in finding employment

Top Quality Courses

Taught by industry professionals, awarded by Coventry University

No End of Year Exams

Our modern teaching techniques mean no last-minute cramming and less stress

Professional Recognition

Specific courses contain additional industry recognised qualifications from awarding bodies

Your course in pictures

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - CU Tourism & Hospitality Management Student

Course information

Tourism is a key area of both the domestic and global economy.

As such, there is a real demand for talented individuals who understand the management of tourism and hospitality businesses and who can think about business development.

This course is designed to make sure that our graduates are the talented and knowledgeable individuals needed, providing you with the skillset to be successful in this growing market.

3rd

Coventry University has been rated 3rd for Hospitality, Event Management and Tourism in 2020.

Guardian University Guide 2020

Course Specification
Download PDF (228kb)

Modules

Overview

Students are introduced to the impact of globalisation on countries, cultures and the tourism and hospitality industry. This introductory year aims to provide a comprehensive understanding of the key issues and problems in the contemporary development of hospitality and tourism. You’ll explore management and marketing principles, the global arena and tourism basics, gaining a solid foundation for progression into years two and three. Students who complete year one are eligible for a Higher National Certificate (HNC) in Tourism & Hospitality Management.

Modules

  • Understanding the Global Hospitality and Tourism Industries

    Looking at internal and external factors you will consider the global aspect of tourism and hospitality. As an introduction to the course, you will look at cultural diversity with the interactions and practices of an international company coming to the UK. You will also understand the basics of how to analytically examine a company.

  • Hospitality Operations

    You will learn about the day-to-day business planning and operations from a managerial point of view. You will cover revenue, returns, health and safety, allergies, staff training and more. Considering all operations, you will also analyse the effectiveness of operations management practices, discussing approaches to achieve and monitor operational effectiveness.

  • Marketing and Financial Management in Hospitality and Tourism

    Aligning with the financial aspects covered in the operational modules, you will look at fully integrated marketing responses at all levels, with the importance of branding and customer loyalty. This is connected with the importance of fiscal management and the need for a thorough understanding of revenue, profit and loss and capital investment.

  • Tourism Geographies

    Developing general geographical knowledge, you will explore the importance of landmarks and tourist attractions. This will include a variety of destinations, tourist types and characteristics. This module also examines the impact of tourism on the country, including an examination of the social, cultural, geological and geographical features of tourist destinations. 

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Tourism & Hospitality Management also runs at CU Coventry.

Overview

In the second year students will learn to identify key theoretical and sociological approaches and analyse the ways in which social factors and institutions are constructed and represented. Students who complete year two are eligible for a Higher National Diploma (HND) in Tourism & Hospitality Management.

Modules

  • Human Resource Management in Tourism and Hospitality

    A fundamental element of operational performance in the tourism and hospitality sector. You’ll be introduced to aspects of human resource management. Gaining the skills required for successful people management, you will see how transferable skills are implemented to improve business operations. 

  • Sustainable Tourism and Destination Management

    In this module, you can expect to build knowledge on the emergence of alternative types of tourism and ethical practices as antidotes to traditional modes of mass tourism. The specific aims of this module are to investigate the multiple connections between different types of tourism, their uses and impacts on environments. The emergence of new more sensitive and apparently more sustainable forms of tourism.

  • Strategic Marketing for Hospitality and Tourism

    Whilst focusing on contemporary management issues, you’ll discuss the changing nature of marketing from a strategic perspective. There’s a real focus on brand identification and the importance of customer service, so you’ll develop a planned and focused approach to long-term marketing campaigns including digital, social media and traditional marketing efforts. 

  • Crisis Management and the Impact on the Global Hospitality and Tourism Industry

    This module will examine crisis management in tourism and hospitality from the consumer and stakeholder viewpoints, whilst highlighting the impact of pertinent media management. Crisis management engages students critically with relevant theories and principles, as they relate to modern events such as virus outbreaks, attacks and tsunamis which have shaken customer confidence.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Tourism & Hospitality Management also runs at CU Coventry.

Overview

An optional placement or sandwich year gives you the chance to gain further insight into the industry or career you are seeking to follow, enabling you to apply your theoretical knowledge to the workplace. You can also choose to take an optional year abroad between years two and three. If you decide to take advantage of a placement year this version of the degree will help you acquire valuable work experience and gain an understanding of what employers seek in graduates. It is your responsibility to find a placement with an employer within your chosen sector. The careers and employability department, alongside the course team, will support you throughout your placement year.

Overview

This year you are working at a professional level, taking on a managerial perspective and clarifying your leadership skills. You’ll be building on the culmination of knowledge gained in previous years and focusing on transferable skills including project and time management. Centring on executive topics, you’ll cover events management, strategic business and present a professional-level consultancy project. You’ll be confident in your own development planning and demonstrate commitment to your continuous improvement as an aspiring manager of teams. Students who complete the final year are awarded a BA (Hons) degree in Tourism & Hospitality Management.

Modules

  • Emerging Issues in the Tourism Industry

    Focusing on the current global market, this module explores recent research on the evolution of tourism policies, strategy making, implementation and measurement. You’ll have clear awareness of major, current, theoretical and policy issues. You’ll also cover tourism regulations and how they fit into contemporary policy and governance frameworks.

  • Strategic Business Impact

    As a manager within a hospitality or tourism organisation, decisions taken must consider the internal business and macro environment. You will put your skillset to the test, undertake an analysis of the wider business environment and consider how to utilise outcomes to shape decisions made as part of a leadership team.

  • Event Management for Tourism and Hospitality

    The module provides a theoretical and practical approach to planning, managing and evaluating events in the tourism and hospitality industry. It examines the skills necessary to become a successful events manager, such as marketing for events, financial reporting, project planning, event bidding and consumer behaviour. Excitingly, the practical application of learning includes arranging and hosting a real event for final year students. 

  • Investigative Project in the Tourism and Hospitality Industry

    The independent project is a strategic endeavour, to demonstrate that business success in the industry is the product of efficient collaboration of key elements. 

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Tourism & Hospitality Management also runs at CU Coventry.

15th

Coventry University is ranked 15th in the UK in the Guardian University Guide 2020. CU London is part of the Coventry University Group.

In more detail...

  • Upon completion of this course, you will receive a qualification awarded by Coventry University.
  • In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
  • Small tutorial group sessions ensure that you receive the mentoring help and support you need.
  • We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
  • Hands-on experience of organising your own event in your final year, which is supported by the university.
  • Free student membership of The Confederation of Tourism and Hospitality for final year students.
People

People are such a critical success factor within both sectors, it is essential you develop an appreciation of Human Resource Management (HRM) and the theories related to planning, recruitment, motivation and training. You will also look at performance management and employment legislation and regulations.

Tourism

You will critically evaluate the emerging theme of sustainable tourism by examining real-world examples. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as marketing, product development, subcontractor relations, the role of non-governmental organisations (NGOs), consumer relations and ethical consumerism.

Finance

You will look at the sources, uses and management of finance, the use of accounting and other information systems for the management of hospitality and tourism. You will learn the financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate also, along with accounting principles.

Marketing

You will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational requirements of both sectors with a critical consideration of marketing strategy, including the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors.

Entrepreneurship

You will be required to consider all aspects of hospitality, travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.

This course is available as a full-time three year or optional four-year sandwich course, the latter incorporating a work placement or study year in a related field. Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work.

We also operate an open-door policy, with additional availability via email and our online learning platform, Moodle.

Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.

Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which take place at the end of each six-week block.

Breakdown of final grade assessment (approximate):

  • 80% Coursework
  • 20% Interactive Assessments

On completion, you will be able to:

  • Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of policies, strategies and processes within a changing environment.
  • Critically appraise theories related to the development of a tourism management strategy including, the risk factors that need to be considered in the development of a successful strategy, such as, country, currency, cultural and competitor risk.
  • Develop appropriate research, alongside the ability to undertake reliable market research activities.
  • Operate, lead and collaborate in a team to solve problems of a practical (experimental) nature and to provide appropriate solutions.
  • Apply appropriate presentation and evaluation tools to establish the significance of research data produced.
Full-time students

Our courses run in six-week blocks and we offer up to six of these each calendar year. Normally you will study four blocks per year.
As a full-time student a standard learning block will include 21 hours each week, in the form of seminars and classes, practical work and tutorials.
Students will also be expected to spend time on independent and self-directed study in the form of further reading/research and assignments. All study is guided so you’ll have plenty of support.

A tutorial programme runs throughout the duration of the course, providing students with the opportunity to enhance academic, personal and professional development. Students will work with academic tutors to set targets and goals and reflect on their academic performance, while having the chance to gain new skills and knowledge to support their academic performance and personal development.

Class groups are kept low. This way, students can take advantage of small numbers to increase contact time with lecturers.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - CU Tourism & Hospitality Management Student

Entry Requirements

Tourism & Hospitality Management Higher National Certificate (HNC)

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Tourism & Hospitality Management Higher National Diploma (HND)

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Tourism & Hospitality Management BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All HNC/HND/Degree courses require at least two A2 level or a BTEC equivalent qualification.

What if I don’t meet the entry requirements?

If you don’t meet the entry requirements for this course, successful completion of the below programme guarantees you a place on a degree course with us, subject to meeting specified criteria.

Foundation Year

This degree programme has an integral stage 0 attached to it, so if you do not meet the entry requirements you may enter at the foundation level. Successful completion of our Business Foundation Year will guarantee you progression onto this degree programme.

Tourism & Hospitality Management Higher National Certificate (HNC)

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Tourism & Hospitality Management Higher National Diploma (HND)

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Tourism & Hospitality Management BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All HNC/HND/Degree courses require at least two A2 level or a BTEC equivalent qualification.

What if I don’t meet the entry requirements?

If you don’t meet the entry requirements for this course, successful completion of the below programme guarantees you a place on a degree course with us, subject to meeting specified criteria.

Foundation Year

This degree programme has an integral stage 0 attached to it, so if you do not meet the entry requirements you may enter at the foundation level. Successful completion of our Business Foundation Year will guarantee you progression onto this degree programme.

IELTS

EU students will require training in English language proficiency level IELTS 6.0 (HNC - year 1/HND - year 2) or IELTS 6.5 (Degree/Top Up - year 3).

Unconditional offers

We want to recruit the best students to CU London. We assess an applicants' past, current and predicted performance and commitment to the course, and we may feel that it is appropriate to reward consistently high-achieving students with an unconditional offer to CU London. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join CU London.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. Requirements for specific courses differ and not all degree courses will be taking part in the scheme. The unconditional offer will be confirmed once a selected applicant has made CU London their firm choice.

CU London has assessed that you can achieve the required grades and we have demonstrated this belief by making you an offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your offer.

We will consider other qualifications for a pre-result unconditional offer if you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: The International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So, if you don’t meet your predictions then your place is still guaranteed. However, we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

No, the unconditional offer is only available to those who will take up their place in the year for which they applied.

If you don’t meet the entry requirements for this course, we have a number of programmes which upon successful completion and meeting any additional entry criteria, qualifies you onto a place on this degree course, such as Foundation Years.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - CU Tourism & Hospitality Management Student

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2020

To be confirmed (per year)


November 2020

To be confirmed (per year)


January 2021

To be confirmed (per year)


February 2021

To be confirmed (per year)


April 2021

To be confirmed (per year)


June 2021

To be confirmed (per year)


Starts

Fee


September 2020

To be confirmed (per year)


November 2020

To be confirmed (per year)


January 2021

To be confirmed (per year)


February 2021

To be confirmed (per year)


April 2021

To be confirmed (per year)


June 2021

To be confirmed (per year)


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September 2020

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November 2020

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January 2021

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Fees & Funding

We price our courses competitively in an attempt to make higher education accessible for a wide range of people. Your tuition fees will cover all of your classes, online tutorials, some of the learning materials and access to our Library & Learning Services. 

Each academic year we review our fee structure to ensure we're offering value for money to all our students. The 2020/21 fees are currently under review and will be available in autumn 2019. 

Funding

As a full-time or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at CU London from Student Finance England.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - CU Tourism & Hospitality Management Student

Career prospects

One of the strongest sectors in terms of growth and employment opportunities, the tourism industry brings £106 billion to the UK economy. With a degree in tourism, you have the opportunity to move into a wealth of careers, such as management, marketing, business and governance.

Where our graduates work

Graduates have gone on to work successfully in leading, global companies such as the Marriott Hotel, Whitbread and Birmingham Airport. 

Other graduates have gone onto further study in business, advertising, public relations, enterprise and branding at institutions across the UK and internationally.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - CU Tourism & Hospitality Management Student
Disclaimer

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021