A Status Market Approach to the Electric Vehicles Market

Electric Vehicles (EVs) are being promoted for their potential for reducing CO2 emissions, local air pollution, and dependence on oil imports. However, their uptake has remained slow despite heavy investment in upstream technologies and production, and a raft of economic incentives to potential consumers. This research will consider the interdependency between manufacturing and services in the context of the interactions between networks of producers, business services and consumers. In doing so, it will enable us to assess how different approaches to consumers can help to develop the EVs market.


Legacies of Sport Mega Events

The objective of the study is to identify the reason of anti-consumerism resistance that appear in Brazil during the World FIFA Football Cup and before the Olympic and Paralympic Games. To compare the movements from the perspective of the riots, protests objectives and the proportion of attendance can brings important elements for the organise committees of mega events in the futures and also, move forward the actions in the sport marketing and sport management fields. 


Measuring the Social, Making Markets: Imagining and Constructing Global markets for Social Investment

The project will analyse the (international) creation of social investment (SI) markets, addressing the following research objectives: What ideas and discourses support the different models of an SI market? How do different understandings translate into market practice? How do market practices travel across space and place?


From the Grounds Up: The Coffee Shop Industry and the Circular Economy

This study aims to explore how businesses and consumers can engage in the circular economy, the facilitators and inhibitors for doing so, and the importance of these actions for sustainable economies and societies. The UK and Germany are used as two case studies for exploring how and why the coffee shop industry takes part in the circular economy.


The Emerging Ethical Profile of Mega-Events

The emerging ethical profile of mega-events: exploring the governance, standards and sustainability issues that contribute to corporate social responsility legacies.


Negotiating the creative ecosystem: cultural and creative microenterprise business journeys

Sponsorship of a PhD studentship by Creative United to support their work in providing financial goods and services to enable the growth and development of the UK’s cultural and creative industries.


Expert Advisor to MEPC High Performance Technology and Motorsport Cluster Study

Commissioned SQW to investigate the high performance technology and motorsport (HPTM) cluster across the geography “within about 30 minutes” of Silverstone.


Innovation in Tackling Food Waste

This ESRC Festival of social science event, aimed to showcase new and innovative research strategies of tackling food waste and connect social innovators with the business community.


A Self Contained British Empire in Metals

This project explores attempts after the First World War to organise a British imperial minerals strategy, to ensure British control over the mineral reserves of the Empire.  


Consumers and Biodiversity Offsets: Exploring Diverse Perspectives of Corporate Responsibility

This study explores consumers normative and ethical preferences with regards to corporate responsibility (CR), and the role of companies in the governance of nature, in order to identify diverse consumer perspectives on CR. 


Corporate Social Responsibility, Gender and Career Capital in the UK Jewellery Industry

Exploring similarities and differences in men and women’s expectations and experiences of jewellery work.


Flexible ethics across space and place: A study of tourists’ ethical food consumption and the tourism industry’s response

This study aims to examine the flexible nature of ethical consumption by understanding how food habits change across space and place. 


Stockholm International Partnership

Collaboration with Stockholm University (2010-2015) Coventry University internal funding has allowed for the development of a long-term relationship between Coventry and Stockholm Universities. The collaboration between Dr Brady (CCSJ, Coventry University) and Prof Olin Lauritzen (Department of Education, Stockholm University) is a useful example of a proactively sought research relationship that is international, cross-disciplinary, and has benefits for both academics and both universities. 


The Automotive R&D Infrastructure in the UK

Mapping UK automotive R&D infrastructure and capability against future technology roadmaps to support strategic investment.


COMODAL - Consumer Models for the Assisted Living Sector

Analysing the electronic Assisted LivingTechnology (eALT) market potential and proposing new business models to take the market forward.


Exploring the role of moral norms and neutralisation in environmentally conscious behaviour: The case of UAE Consumers

This research seeks to understand the environmentally conscious behaviour of consumers in United Arab Emirates.   


Understanding the hidden engine of mega events: exploring the expectations, experiences and benefits of mega events for volunteers and temporary workers

The overall aim of this project is to develop an in-depth understanding of two key groups within the workforce that are crucial to the successful delivery of mega events: volunteers and temporary workers. In particular it seeks to address a number of research objectives.


CONCERTA: Contribution to Community Enhancement Through Rural Touring Arts

CONCERTA was a national study of the benefits for local community development of a relatively under researched form of creative activity: rural touring arts.


FinCris: Responsibilities, Ethics and the Financial Crisis

FinCris seeks to enlarge the public understanding of the financial crisis and the understanding among officials, regulatory and consumer bodies of the ethical issues raised by the crisis, specifically, how responsibilities for what has gone wrong create obligations to some of those badly affected by the crisis.


The defence of new cultural centrality in cities of mega-events: the cultural legacy of Rio 2016

The objective of this research is to analyse the importance of culture in the city planning which is an indispensable way in understanding the local identities and its history.