A ‘big data tsunami’ is altering probably every aspect of life, and it is up to academics to help businesses, communities and individuals adapt.
That was the message from a two-day event to look at some of the key questions to help society prepare for an explosion of big data and artificial intelligence (AI).
It came just over a month since the Cambridge Analytica and Facebook data scandal first hit the headlines, propelling some of the controversies surrounding the issue of big data to the forefront of the public’s minds.
Researchers from across Europe gathered for talks, organised by professors from Coventry University and Brunel Business School, to kick-start ideas for a new research project relating to these contentious topics.
The gathering was to map out how AI and big data will change society and people’s lives the most over the next decade and what research will best equip people and organisations to cope.
Debates explored topics such as: how the gig economy might spread to new sectors; how unevenly distributed leisure time might be polarising those out of work and those in work as a result of jobs being automated; and how algorithms are recommending what you should buy and even how you might think and perceive events, relationships and other people.
The talks, hosted by Brunel Business School, identified four different areas of AI and big data for research to focus on: how ideologies becomes built into AI’s algorithms; the economic and social value of AI and big data to organisations; trust within AI and human trust of the results generated by technology; and the consequences of AI and big data on society and individuals.