International Business Management MSc 2019/20 entry

Course code:

FBLT039

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2019
January 2020
May 2020

Fees:
Faculty:

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For questions regarding study and admissions please contact us:

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Overview

This Master’s degree aims to prepare you for managerial roles across the emerging global borderless economy with a comprehensive understanding of international business challenges, together with the skills and expertise required to negotiate them successfully.

Focusing on the practical process of doing business globally, you will have opportunities to interact with businesses through the Coventry and Warwickshire Chamber of Commerce network. Our teaching staff have an international reputation for research in the areas of international business and management, global supply chain and logistics, business process integration, internationalisation of SMEs, change management and many more.

With over 6,500 students, Coventry is one of the largest business schools in Europe. Our impressive global network is vast and varied. Through guest speakers, industry visits, case studies and internship opportunities, we use our links to share real-world business experiences and bring you up-to-speed with the issues and challenges facing modern businesses.

If you have not previously studied business or management subjects, it is designed to enable you to convert to a business and management career.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is recognised by the following bodies:

European Foundation for Management Development (EFMD)European Foundation for Management Development (EFMD)


Chartered Association of Business Schools (CABS)

Course information

Combining theory and practice, this course aims to provide a thorough grounding in international business management in an ever-changing global economy. It should equip you with the skills and knowledge to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena.

We’ll cover the basic principles of marketing – where students will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by developing their knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples.

Through the use of guest speakers, use of real case studies and industry visits and fieldtrips, you’ll learn more about the external forces, which affect business decisions, including but not limited to the influence some external/or market factors such as fall or rise of oil prices or interest rates. We’ll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties.

90%

of our students agreed that our staff are good at explaining things

NSS, 2018

Course Specification
Download PDF

Modules

Overview

In the first semester, we’ll look at the main features and dynamics of the contemporary business environment and the key ethical, operational, financial and marketing issues facing senior business figures, together with the development and operation of markets for resources, goods and services. We will explore the structure of modern organisations and how the behaviour of people influences organisational performance, incorporating some of the main theories of leadership and organisational theory to further your understanding of the link between organisations and strategic decision-making.

In the second semester, you will bridge the gap between theory and the real world of business by conducting a situation analysis of a company. Your task will be to select the company’s best target markets, by identifying global market opportunities and high potential countries for selected products or services.

You also have an opportunity to tailor your studies to suit your interests or career aspirations. If you choose the optional ‘International leadership and management’ module, for example, we will introduce you to the key issues, debates and theories in international leadership and management, including trait theory, situational leadership, followership, transactional and transformational leadership. We will also consider the positive aspects of leadership and management, together with the dark side, including destructive leadership and how leaders and managers can break trust in organisations.

 

In your final semester, you can choose to spend time on a self-organised company internship, typically lasting eight to 12 weeks. In the past, we have supported students to take on business and product development roles in companies in the UK such as Aston Martin, Jaguar Land Rover to mention a few.

Modules

  • Semester 1

    • International Dimensions of Marketing
    • The Global Business Environment, Evolution and Dynamics
    • Organisations and Strategy
    • Financial Analysis and Decision-Making

  • Semester 2

    • International Business and Global Strategy
    • Global Operations
    • Business Analytics and Intelligence 
    • International Leadership and Management

  • Semester 3

    • Business Dissertation/ Consultancy Project

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • Coventry University is ranked 15th in the UK for Business, Management and Marketing in the Guardian University Guide 2020.
  • High levels of student satisfaction for Business – 88% overall, above the sector average of 80% (Postgraduate Taught Experience Survey 2016).
  • Guest speakers programme has also drawn in prominent speakers from the field of international business in recent times to share their knowledge and experiences with students.
  • 85% of the School’s ‘Business and Management’ research was recognised internationally in the 2014 Research Excellence Framework (REF), of which 13% received the highest ‘world-leading’ classification.
  • Field trips to multinational organisations within a range of sectors and industries. Recent visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York in the United States; Berlin, Germany; Paris, France among others (additional costs may apply).
  • Hands-on experience of market-leading software packages including: GMMSO (Global Marketing Management System Online) and EIMSO (Export Import Management System Online) from Janavaras and Associates International, Xsol software and SAP, the world’s leading enterprise resource planning (ERP) software provider.

Innovative, interactive teaching features business simulations and software to gain practical insights into business problems and IT solutions.

Your main study themes are:

  • International Dimensions of Marketing: Focusing on intercultural marketing within the dynamic environment of international trade, you will learn how to design global marketing campaigns that target consumers with heterogeneous needs and preferences. 
  • The Global Business Environment: We will introduce you to the processes of economic globalisation and explore how these dynamics shape the contemporary business environment and contribute to the key challenges confronting international businesses in the 21st century. 
  • Organisations and Strategy: Provides the fundamentals of organisational behaviour as a lens to understanding business strategy from the firm’s perspective. 
  • Global operations: We will introduce the core concepts and theories that are prerequisite for the successful management of an enterprise’s extended global supply chain and logistics function. 
  • Business Statistics: We cover the fundamental statistical concepts and techniques which are applicable in a global big data business environment. You should gain an understanding of the relevant data available to business managers, as well as its limitations, better preparing you to create, evaluate and propose solutions to complex business problems.

This course can be studied full-time over one year and may also be taken part-time over two years. You can start in January, May or September.

The underlying focus is on developing international business skill sets and cultural perception so that you can think strategically and implement complex international business projects in the new global economy. As well as traditional teaching and learning methods, such as lectures, workshops and seminars, we will use innovative business techniques and tools, including practical market entry software tools to achieve this.

For example, we will exposed you to real-life case studies with recent examples including the use of guest speakers from industry sharing their expertise and experiences in most modules, participation in online international learning projects with students of participating institutions from other parts of the world, field trips or visits to organisations to experiences how the concepts and theories studied work in practice with recent visits to Manchester, Jaguar Land Rover to mention but a few. As mentioned, we also invite a range of guest speakers who will share experiences of managing change and growth in their organisations, supply chain and logistics strategies, marketing and trade management operations, business development and more.

Many of our teaching staff are research active and will disseminate up-to-date developments in their fields, fostering debate and discussion. For example, recent cohorts have had the opportunity to make use of lecturers’ research outputs in their seminar discussions and drawn case studies for use in their workshops from research outputs of staff on the programme. You will also have the opportunity to conduct your own supervised research as part of your dissertation – past students have examined various international business topics from such themes as strategic management, trade management, internationalisation and business process integrations approaches to mention but a few.
You will have the opportunity to participate in range of field trips and industry visits, at home and abroad, with recent excursions to Manchester United and Jaguar Land Rover in the UK (additional costs may apply).

On the successful completion of 180 level Masters credits, awards may be made with a ‘Distinction’ or ‘Merit’, based on the achievement of an average mark of at least 70% or 60% respectively. Students may be awarded the Postgraduate Diploma (PgDip) if they achieve 120 credits and a Postgraduate Certificate (PgCert) if they achieve 60 credits. Students may only progress to the final stage of Masters programmes after meeting the requirements for award of a Postgraduate Diploma.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include dissertation/management consultancy project, reports, presentations, formal examinations and practical coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Demonstrate knowledge and understanding of the key processes of economic globalisation since 1945 and the implications for the global business environment; the main ethical, financial, marketing, and operational issues confronting those responsible for building and leading international businesses; the principal methodologies and techniques used to conduct research into business and management issues and their advantages and disadvantages; business strategies appropriate to a rapidly evolving and dynamic environment.
  • Critically evaluate the conceptual and theoretical frameworks of management, with the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
  • Solve problems effectively, using appropriate decision techniques, including identifying, formulating and solving business problems; create, identify and evaluate options; implement and review decisions.
  • Conduct research and enquiry into business and management issues through the collection and analysis of qualitative and quantitative data, abstracting meaning from information and sharing knowledge.
  • Recognise the need, initiate change and to be able to manage change within an organisation environment.
  • Apply relevant knowledge to a range of complex situations within organisations with the ability to take an international perspective in analysing these situations.

In a typical week you will have up to 14 ‘contact’ hours of teaching. This generally breaks down as follows:

  • Personal tutorial/small group teaching: 1 hour of tutorials each week.
  • Medium group teaching: 4 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 9 hours of lectures each week.

In addition, you will be expected to undertake a further 26 hours of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.

We organise a number of national and international field visits, which have recently included trips to Paris, Berlin and New York to visit such institutions as UNESCO or multinational enterprises to tour their facilities and learn about their operations. You will also have opportunities to collaborate with students from other international universities on online international learning (OIL) projects, for example, through our collaborations this year, students from our programme will be undertaking an OIL project with students from our partner institution in Tanzania in January 2017.

You are also able to learn direct from international business leaders from across the world, who are invited as guest lecturers on modules to share their knowledge and experience over skype. Furthermore, the international experience of the course team means you will benefit from the experience of lecturers on business operations from Asia, Middle East, Europe, Africa to mention but a few.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 student experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far

12

global programmes

As well as trips, we offer other opportunities like language courses


Entry Requirements

To be accepted for the programme students must possess as a minimum either:

A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis.

To be accepted for the programme students must possess as a minimum either:

A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

To be accepted for the programme students must possess as a minimum either:

A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2019

£11,450 (per year)


January 2020

£11,450 (per year)


May 2020

£11,450 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2019

£11,450 (per year)


January 2020

£11,450 (per year)


May 2020

£11,450 (per year)


EU Scholarships

We're investing into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2019

£15,800 (per year)


January 2020

£15,800 (per year)


May 2020

£15,800 (per year)


International Scholarships

We're investing into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

The course will enable you to become a specialist in international business, equipped for a wide range of business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

We aim to develop your capabilities in strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.

The MSc in International Business Management provides the opportunity to develop a strategic outlook in a global context and to hone business skills developed in one’s earlier academic studies. All of this has the major objective of facilitating a successful career in management, in either the public or private sector. With the network opportunities to industry, an international content taught by experienced international research oriented lecturers with vast industry experiences, access to membership of professional bodies such as CIM UK to mention but a few, the course has been uniquely designed and run to fully equip our students with the right set of international business skills, knowledge and experience.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Many of our graduates have found employment positions within generalist HR, general management, specialist pay and reward, people development and employee relations roles.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The tuition fee for the course that is stated on the webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, the University may increase the fee for each subsequent year of study but any such increases will be no more than inflation.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021