Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing
Course code:



1 year part-time




Continuing Professional Development (CPD)


Coventry University


Faculty of Business and Law

Get in touch

Enterprise and Commercial team,  Faculty of Business and Law:

+44 (0) 24 7765 9564


  • Full Course fees: £1,950
  • Single module: £780
  • Additional fees to CIM: £65 membership £185 x 3 assessment fees

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

Course detail

Successful completion of this marketing qualification will enable you to perform at a management level, and to carry out essential and successful professional marketing role within the workplace.

This qualification is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives, business development managers and others.

Why study CIM marketing qualifications? 

The CIM is the premier professional marketing association and the attainment of a CIM qualification is widely respected, and often expected, within the marketing profession. CIM qualifications prepare professionals for careers within marketing, sales, promotion, merchandising, market research, public relations and business planning.

In reality, the vast majority of our students feel that studying for CIM qualifications has been an enjoyable and satisfying experience that has enabled them to both contribute more in their jobs and also make significant progress in their careers.

Why become a CIM member?

 Becoming a CIM member can help you in expanding your marketing knowledge by taking advantage of the CMI insightful and thought provoking exclusive content; attend CIM national and international networking and knowledge sharing events. As a member of CIM you will gain recognition as a current and actively engaged marketer. As a CIM member you will also get free online access to an extensive range of reports, journals, business publications and marketing books. You will be also able to gain access to interactive webinars designed to help you with today’s most pressing marketing questions and opportunities.

Why study at Coventry?

Our award-winning University has a strong Business School with a number of highly qualified and experienced marketing tutors all of whom have relevant marketing and business experience, as well as proven track records in supporting CIM students. The University offers extensive academic resources to support learning within a professional business environment to enhance the learning process.  The study sessions are engaging and enjoyable, with an emphasis on practical situations and real life examples shared across a wide range of sectors.

The number one priority is for students to achieve success in the CIM assessments. Students studying at Coventry University Business School regularly achieve higher than national average pass rates on CIM programmes.

What is provided? 

Saturday study sessions to accommodate the needs of busy professionals. Students must pass three modules, each of which are taught across four to five Saturdays (typically 9.30am-4pm), depending on the requirements and design of each module. You will study in a professional business environment at Coventry University, and the fee includes:

  • facilitated group learning activities providing face-to-face opportunities for discussion and engagement of marketing topics with like-minded professionals;
  • online study support which includes access to Coventry University’s extensive online library of books, case studies and journal articles.


In order to attain the Diploma you are required to complete three modules - two mandatory and one elective - all assessed by the CIM. (Students also have the option of studying an individual module as a Level 6 Award).

Mandatory modules 

Strategic Marketing: This module will enable you to recognise the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. (Assessment by exam, following marketing plan preparation). 

Mastering Metrics: This module will enable you to examine the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. (Assessment by work-based assignment). 

Elective modules (students choose one from two) 

Driving Innovation : This module will equip you in skills of outlining the importance of how taking a visionary approach and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. (assessment by work-based assignment).

Digital Strategy: This module will provide you with understanding and analysing how the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. (Assessment by portfolio).

Depending on which elective is chosen, the qualification is titled as follows:

CIM Level 6 Diploma in Professional Marketing (Digital Strategy)

CIM Level 6 Diploma in Professional Marketing (Driving Innovation)

How will this course be taught

Each module will include taught sessions which will take place, for most modules, on five Saturday study days, usually running from 9:30am to 4.00pm. In addition students will have access to the University’s extensive online library resources, and will be supported by individual tuition. Students are expected to undertake extensive independent study to support their in-class learning and to prepare for successful completion of CIM assessments.

Entry requirements

One or more of the following is required to gain entry to this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing (syllabus 2014);
  • any relevant Level 4 qualification;
  • Foundation Degree in Business with Marketing;
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in a Bachelor's degree or 60 credits in a Master's degree);
  • professional practice (suggested two years marketing in an operational role) plus diagnostic assessment on to Level 6.

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above);
  • Cambridge Certificate of Advanced English grade B or above.

See more information on which English exams Coventry University can provide.

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