Successful completion of this marketing qualification will enable you to perform at a management level, and to carry out essential and successful professional marketing role within the workplace.

This qualification is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives, business development managers and others.

Why study CIM marketing qualifications? 

The CIM is one of the premier professional marketing associations and the attainment of a CIM qualification is widely respected, and sometimes expected, within the marketing profession. CIM qualifications prepare professionals for careers within marketing, sales, promotion, merchandising, market research, public relations and business planning.

Many of our students feel that studying for CIM qualifications has been an enjoyable and satisfying experience that has enabled them to both contribute more in their jobs and also make significant progress in their careers.

Why become a CIM member?

Becoming a CIM member can help you in expanding your marketing knowledge by taking advantage of the CMI’s insightful and thought-provoking exclusive content, or by attending CIM national and international networking and knowledge sharing events. As a member of CIM you will gain recognition as a current and actively engaged marketer. You will also get free online access to an extensive range of reports, journals, business publications and marketing books, as well as access to interactive webinars designed to help you with today’s most pressing marketing questions and opportunities.

Why study at Coventry?

Our award-winning University has a strong Business School with a number of highly qualified and experienced marketing tutors, all of whom have relevant marketing and business experience, as well as proven track records in supporting CIM students (please note staff are subject to change). The University offers extensive academic resources to support learning within a professional business environment to enhance the learning process. The study sessions are engaging and enjoyable, with an emphasis on practical situations and real life examples shared across a wide range of sectors.

The number one priority is for students to achieve success in their CIM assessments. Students studying at Coventry Business School regularly achieve higher pass rates than the national average on CIM programmes.

What is provided? 

Saturday study sessions to accommodate the needs of busy professionals. Students must pass three modules, each of which are taught across four to five Saturdays, depending on the requirements and design of each module. You will study in a professional business environment at Coventry University, and the fee includes:

• facilitated group learning activities providing face-to-face opportunities for discussion and engagement of marketing topics with like-minded professionals;
• online study support which includes access to Coventry University’s extensive online library of books, case studies and journal articles.

Accreditation

In order to attain the Diploma you are required to complete three modules - two mandatory and one elective - all assessed by the CIM. (Students also have the option of studying an individual module as a Level 6 Award).

Mandatory modules 

• Marketing & Digital Strategy: this module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage (assessment by assignment).
• The Digital Customer Experience: Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs (assessment by assignment).

Elective module for Diploma in Professional Marketing

• Innovation In Marketing: this module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace (assessment by assignment).

Mandatory Module for Diploma in Professional Digital Marketing

• Digital Optimisation: For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing (assessment by assignment).
  
  

Depending on which elective is chosen, the qualification is titled as follows:

CIM Level 6 Diploma in Professional Marketing (Innovation In Marketing)

CIM Level 6 Diploma in Professional Digital Marketing all three Mandatory Modules