Chartered Institute of Marketing Level 4 Certificate in Professional & Digital Marketing

Course overview

The CIM Level 4 Certificate in Professional & Digital Marketing has been developed with extensive employer led-research to ensure its relevance in maximising your career progression opportunities.

• Enhance your expertise: Be able to demonstrate knowledge and skills needed to excel as a marketing executive, a pivotal role in any marketing team.
• Prepare for your next move: Build a strong foundation for progression - develop confidence and unlock career opportunities.
• Apply practical skills: Acquire hands-on experience that you can use in real marketing jobs, making you an essential and effective professional in the workplace.

Course detail

Successful completion of this professional and digital marketing qualification will establish the knowledge, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace.

Upon successful completion of this qualification, you will be able to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession.

Why study CIM marketing qualifications? 

The CIM is one of the premier professional marketing associations and the attainment of a CIM qualification is widely respected, and sometimes expected, within the marketing profession. CIM qualifications prepare professionals for careers within marketing, sales, promotion, merchandising, market research, public relations and business planning.

Many of our students feel that studying for CIM qualifications has been an enjoyable and satisfying experience that has enabled them to both contribute more in their jobs and also make significant progress in their careers.

Why become a CIM member?

Becoming a CIM member can help you in expanding your marketing knowledge by taking advantage of the CMI’s insightful and thought-provoking exclusive content, or by attending CIM national and international networking and knowledge sharing events. As a member of CIM you will gain recognition as a current and actively engaged marketer. You will also get free online access to an extensive range of reports, journals, business publications and marketing books, as well as access to interactive webinars designed to help you with today’s most pressing marketing questions and opportunities.

Why study at Coventry? 

Our award-winning University has a strong Business School with a number of highly qualified and experienced marketing tutors, all of whom have relevant marketing and business experience, as well as proven track records in supporting CIM students (please note staff are subject to change). The University offers extensive academic resources to support learning within a professional business environment to enhance the learning process. The study sessions are engaging and enjoyable, with an emphasis on practical situations and real-life examples shared across a wide range of sectors.

The number one priority is for students to achieve success in their CIM assessments. Students studying at Coventry Business School regularly achieve higher pass rates than the national average on CIM programmes.

Coventry is a CIM accredited study centre.

Modules

Find full module information on CIM website.

How you'll learn

Blended learning Saturday study sessions to accommodate the needs of busy professionals.

Students must pass three modules, each of which are taught across 4-5 Saturdays, depending on the requirements and design of each module.

You will study in a professional business environment at Coventry University, and the fee includes:

• facilitated group learning activities providing opportunities for discussion and engagement of marketing topics with like-minded professionals;
• online study support which includes access to Coventry University’s extensive online library of books, case studies and journal articles.

Teaching hours

Each 20 credit module will involve some 70–80 hours study time, and each 10 credit module will involve 35-40 hours of study time.

In addition to taught sessions, students are expected to undertake extensive independent study to support their in-class learning, and to prepare for successful completion of CIM assessments.