Chartered Institute of Marketing (CIM) Level 4 Certificate in Professional Marketing
Course code:



1 year part-time




CPD/Short courses


Coventry University


Faculty of Business and Law

Get in touch

Enterprise and Commercial team, Faculty of Business and Law:

+44 (0) 24 7765 9564


  • Full course fees: £1,450
  • Single module: £580
  • Additional fees to CIM: £65 membership £145 x 3 assessment fees

The Certificate in Professional Marketing is designed for those in a marketing role who are interested in progressing their career. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

Course detail

Successful completion of this marketing qualification will establish the knowledge, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace.

If you achieve this qualification, you will be able to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession.

Why study CIM marketing qualifications? 

The CIM is the premier professional marketing association and the attainment of a CIM qualification is widely respected, and often expected, within the marketing profession. CIM qualifications prepare professionals for careers within marketing, sales, promotion, merchandising, market research, public relations and business planning.

In reality, the vast majority of our students feel that studying for CIM qualifications has been an enjoyable and satisfying experience that has enabled them to both contribute more in their jobs and also make significant progress in their careers.

Why study at Coventry? 

Our award-winning University has a strong Business School with a number of highly qualified and experienced marketing tutors all of whom have relevant marketing and business experience, as well as proven track records in supporting CIM students. The University offers extensive academic resources to support learning within a professional business environment to enhance the learning process.  The study sessions are engaging and enjoyable, with an emphasis on practical situations and real life examples shared across a wide range of sectors.

The number one priority is for students to achieve success in the CIM assessments. Students studying at Coventry University Business School regularly achieve higher than national average pass rates on CIM programmes.

What is provided? 

Saturday study sessions to accommodate the needs of busy professionals. Students must pass three modules, each of which are taught across 4-5 Saturdays (typically 9.30am-4pm), depending on the requirements and design of each module. You will study in a professional business environment at Coventry University, and the fee includes:

  • facilitated group learning activities providing face-to-face opportunities for discussion and engagement of marketing topics with like-minded professionals;
  • online study support which includes access to Coventry University’s extensive online library of books, case studies and journal articles.


In order to attain the Certificate qualification students need to successfully complete three modules: two mandatory and one elective.

Mandatory modules 

Marketing: this module will give you an insight into marketing concepts and tools and how these are applied to deliver results (assessment by multiple-choice exam).

Integrated Communications: this module will provide you with the skills to assist in developing communications to build sustainable relationships (assessment by assignment).

Elective modules 

Digital Marketing: this module will enable you to build essential skills in order to identify, integrate and monitor effective digital tactics to deliver enhanced marketing activities (assessment by portfolio).

Customer Experience: this module will provide you with the skills to assist in developing communications to build sustainable relationships (assessment by assignment).

Depending on which elective is chosen, the qualification obtained is titled as follows:

CIM Level 4 Certificate in Professional Marketing (Digital Marketing)

CIM Level 4 Certificate in Professional Marketing (Customer Experience)

How will this course be taught

Each module will involve some 70–80 hours study time, of which about one third will take place on, in most cases, four Saturday study days, generally running from 9:30am to 4.00pm.

In addition to taught sessions students are expected to undertake extensive independent study to support their in-class learning and to prepare for successful completion of CIM assessments.

Entry requirements

One or more of the following is required to gain entry to this qualification:

  • CIM Level 3 Introductory Certificate in Marketing qualification;
  • any relevant Level 3 qualification;
  • any UK degree or international equivalent;
  • International Baccalaureate (equivalent to NQF Level 3 and above);
  • professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above);
  • Cambridge Certificate of Advanced English grade B or above.

See more information on which English exams Coventry University can provide.

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Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021