Dr. Crystal Zhang

Associate Head of School

School of Marketing and Management
Coventry Business School
Faculty of Business and Law

Email: ab8537@coventry.ac.uk


Dr Crystal ZHANG BA (hons.) is the Associate Head of School (Quality and Accreditation) and Principal Lecturer in HRM and OB at School of Marketing and Management, Faculty of Business and Law, Coventry University. She received her doctoral and master’s degree in HRM and OB from Leeds University Business School, Leeds University, UK. She is a CIPD member, holds the MBTI licensed as a practitioner and is a senior fellow for Higher Education Academy. Her research interests are in international human resource management, cross-cultural learning, leadership, career development for high skilled migrants and global talent management. Her current publications are in the area of: learning theories, cross-cultural HRD, talent management. She acts as reviewers for journals and a chair person for research tracks international conferences. She has delivered and designed executive training for MNEs.


  • 2014 Senior Fellow of Higher Education Academy (HEA)
  • 2014 MBTI Licenced practitioner
  • 2013 Academic member for CIPD

Outputs and Publications

  • Zhang, C. L., and Iles, P. ‘Organisational Culture’., in Strategic Human Resource Management (2nd ed.). Ed.by Smith, P., and Rees, G. Sage. [in press]
  • Zhang, C.L., and Stewart, J. ‘Talent Management and Employee Retention’. In  The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Retention. Ed. by Goldstein, H., Pulakos, E., Passmore, J., and Semedo, C. Chichester: Wiley-Blackwell. [in press]
  • Zhang, C. L., and Kyriakidou, N. (2014) ‘Designing, Delivering Learning Interventions’. in Designing, Delivering an Evaluating Learning & Development: Essentials for Practice. Ed. by  Stewart, J., and Cureton, P. CIPD
  • Zhang, C. L., and Iles, P. (2014) ‘Organisational Culture’. in Strategic Human Resource Management. Ed. by Smith, P., and Rees, G. Sage. 


  • Developing HR Professionals (Dissertation based module for UG HRM students)
  • Investigating a Business Issue from HR perspective (Consultancy type of module for PGDIP student)

Areas of expertise

  • Research Methods               
  • International HRM                
  • Talent Management           
  • Organisational Behaviour
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023