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International Marketing BA (Hons) top-up
Study level: Top-up courses
This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena.
Course features
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Duration
1 year full-time
Course code
N550
Start date
September 2027
January 2028
Course overview
This course enables you to transform an existing marketing or business qualification into an International Marketing BA (Hons), at Coventry University.
- This course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.
- The course will build on your existing business and marketing knowledge and skills, but then offer opportunities to develop specialised areas of marketing expertise.
- This course is relevant if you want to specialise in the key business discipline of marketing, giving you flexibility to work in a variety of marketing roles, such as brand management, or developing customer focused sales strategies.
Rated Gold Overall
Teaching Excellence Framework (TEF) 2023
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 Student City in England (Coventry)
QS Best Student Cities Index 2026Why you should study this course
- Turn your current marketing qualification into a BA (Hons) degree from an award-winning university with a business school that has over 60 years of experience and strong industry connections.
- Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.
- This course utilises a variety of innovative teaching spaces, such as the DigiComm Lab, or Simulation suite, to enhance your learning experience and helping you prepare for the real world of work.
- You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.
- The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.
Memberships
Coventry University has exceeded my expectations! The learning environment and opportunities here are incredible. I’ve been able to compete in CIM The Pitch competition to test my skills, exposure to the LAUNCH program if you have a business idea (as part of the entrepreneurship module), Practioner Insight Week where guest speakers come from prestigious industry companies to discuss trends and issues of today.
Xiaohan Yao, Marketing Graduate, quoted in 2024
What you'll study
We regularly review our course content to keep it relevant and current for our students. Consequently, we may update modules to reflect the latest industry standards.
How you'll learn
Many aspects of marketing and advertising involve creativity and innovation, so we encourage you to develop and utilise your creative skills. For example, you could have the opportunity to work with advertising briefs adapted from the D&AD Awards which require you to produce creative solutions to real situations faced by actual organisations. During simulation games, we replicate markets so that you can plan and strategise in a dynamic and competitive environment.
Teaching contact hours
As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20-credit module requires 200 hours of study. Study hours are made up of teaching contact hours and guided and independent study.
Teaching hours
Teaching hours may vary, depending on where you are in your studies, but on average, you will have between 12 and 15 teaching and learning hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.
Guided and independent study
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.
Online learning
As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods may include:
- phase tests
- essays
- group work
- presentations
- reports
- projects
- coursework
- individual assignments.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
This course is international by nature drawing on business practice and real-life case studies (where possible) from all over the world2. Furthermore, the international experience of the course team means creates further opportunities to gain cultural insights when doing business in countries around the world.
You may also have opportunities to work with students, from other international universities on Collaborative Online International Learning (COIL) projects2.
I’ve been able to use various MarTech industry standard tools, such as Google Analytics in the Digital Analytics module and Salesforce in the ECRM module. While completing coursework, I also gained experience with tools like HubSpot’s CMS, Brandwatch for social listening, and Screaming Frog for SEO site audits. Proficiency in these tools will give me an advantage in job market as companies are looking for professional with a comprehensive and integrated MarTech stack.
Xiaohan Yao, Marketing Graduate, quoted 2024
Entry requirements
Typical entry requirements:
Fees and funding
| Student | Full-time | Part-time |
|---|---|---|
| International | 2027/28 fees TBC 2026/27 fees: £17,600 per year |
Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the table above for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with the Retail Price Index (RPI), a UK measure of inflation that tracks changes in the cost of living.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad) which may include costs of travel, accommodation, equipment or uniform required for the placement and any visa-related costs.
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
How do you know if you need to pay UK or international tuition fees?
Facilities
Our facilities and technology4 are close to what you would expect in real-world business environments, so that when you enter the world of work you will be familiar with many of the processes and software used in leading companies.
DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.
Trading Floor
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
Facilities are subject to availability4. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Careers and opportunities
Upon successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising, and digital marketing, as well as more general roles in business analysis, project management or sales management.
- Critically apply the principles of marketing in an international context.
- Demonstrate knowledge and a critical understanding of how international organisations develop marketing strategies in response to challenging international business and ethically demanding environments.
- Identify and apply appropriate marketing information and research techniques to support marketing decision-making.
- Work effectively using critical thinking to solve complex international marketing problems.
- Show a professional level of transferable practical and digital skills to resolve a range of international business and marketing challenges.
- Act as independent learners, and communicate to an audience effectively in a variety of different electronic formats to demonstrate effective interpersonal skills to work in a team.
Where our graduates work
Our previous marketing graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications.
Further study
After successfully completing the course, you will be well prepared for postgraduate study in marketing, such as our Advertising and Brand Management MA or professional qualifications, such as the CIM Diploma.
We also offer alternative postgraduate degrees if you decide to take a slightly different route.
You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
International students
Disclaimers
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