In the modern world of business, organisations are increasingly seeking to use sophisticated branding and advertising practices to reach and engage with their customers, form relationships, build loyalty and affinity around a recognised set of unique organisational values and strengths.
This Master’s programme provides an advanced programme of study which covers the theoretical knowledge, tools, techniques and the practical skills of branding and brand management. Following successful completion, you should be able to create and evaluate brands on behalf of organisations, managing them for maximum effectiveness and profitability.
Brand management is an exciting discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. On this course, you’ll consider why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully.
You’ll experience real-life business cases and learn about the latest trends and challenges from inspiring guest speakers, which have previously included Google, Coca Cola and Apple, to name but a few. We also offer the chance to apply for an internship, with past students receiving placements with the likes of Jaguar Land Rover.
With around 5,000 students and 300 staff, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal. You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations.
Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour.