The teaching, learning and assessment strategies of this course have been designed to align the curriculum with CIM Professional Diploma in Marketing qualification, the professional requirements of which will be met on successful completion, providing exemption from one of three modules, which can be studied immediately after your degree or in the three to five years following.
The course is structured to provide a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials. In digital marketing, you will analyse the latest web designing software, practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications.
You’ll research marketing literature and be encouraged to investigate, analyse and discuss from a critical perspective issues in advertising, and live projects including producing a full situations analysis and marketing communications campaign for companies which include Revive, Brewhouse and Kitchen, Greene King Farmhouse Inns and Tewkesbury Borough Council.
The teaching team has, between them, many years of industry experience on both the client and agency side; they will draw on this experience for case material and contacts to bring the course to life. For example, Lara Chaplin worked for many years in the cinema industry both for Odeon UK and ABC Cinemas working at a management level and was responsible for all marketing communication, Lara brings her commercial experience and passion for the subject into the classroom.
As well as industry specialists we also have some world renowned academics. Dr Weiyue Wang work has been published in a variety of quality management and marketing academic journals including The Leadership Quarterly, Journal of General Management, International Studies of Management and Organization, European Journal of Marketing, Journal of Marketing Management, among others.
We have regular guest lectures with marketing speakers from industry and offer a range of field trips both nationally and internationally – in the past to Liverpool FC – which provide exposure to industry and develop your intercultural competencies.
We have a range of iPads for you to use in class as well as using innovative teaching practice where you will pitch, present, use innovation tools and most of all have fun in class.