Friday 22 March 2019
Dr Alexeis Garcia-Perez reflects on the activities of the H2020 NEWBITS project (New Business Models for ITS) which produced science knowledge to support the development of the European ITS industry and improve the impact of research on European policy-making.
NEWBITS held its final conference at the European Parliament in March, having gathered together guests from the European Commission (DG MOVE), European Parliament (ECR Group), as well as representatives of stakeholders, industry speakers and members of ITS community.
The event was endorsed by the ECR (European Conservatives and Reformists) Political Group of the European Parliament via the office of Mr Angel Dzhambazki MEP, who opened the event and congratulated the consortium on its achievements. The conference took place at the European Parliament to raise awareness among policy-makers about the challenges of this industry as well as to share scientific facts and results, concepts, definitions and policy approaches.
To better understand the conditions that affect the ITS innovation deployment, NEWBITS applied an improved value network-based framework that minimizes failures inherent to this process and evolves the current existing business model. Through a thorough search of industry opinions and practices, the consortium identified the existing barriers and enablers for the deployment of ITS services in Europe. To deal with specific barriers, the consortium introduced the concept of the Business Ecosystems and applied the Value Network Analysis. This allowed to develop a five-step formal process for crafting new business models described as a network with shared value and risks among all stakeholders.
The designed business models were then validated by an extensive Cost-Benefit Analysis, the conclusions of which were enhanced in a practical framework with critical success factors and performance indicators. In addition, to progress the real cooperation between stakeholders in innovative ITS projects, NEWBITS developed a novel collaboration platform for ITS stakeholders, the NEWBITS Network Platform (NNP). The NNP provides stakeholders with various opportunities through the different functionalities to communicate, interact and exchange knowledge and practices on ITS.
Through the analysis of four different case studies, NEWBITS showed the emergence of new business models described as networks, where stakeholders collaborate effectively by undertaking a particular business role and executing specific functions that add value to the network as a whole.
Policy recommendations proposed by NEWBITS further highlight the necessity of approaches that the European policy-makers have to consider in order to allow the emergence of such new business models for ITS services, applications and products. The interactive session that took place during the final conference validated and re-confirmed the NEWBITS recommendations, which were given as major directions in this policy field. As an outcome of the work, the consortium publishes an eBook to disseminate the results, publicize the policy recommendations and further advance this debate.
Contact: Alexeis Garcia-Perez