Clean Futures - Sustainability: Your Marketing, Your Business

Event details

This masterclass is part of a series of events run by the Coventry University Clean Futures Catalyst programme.

The Clean Futures initiative enables West Midlands businesses in the transport sector to adopt and develop sustainable technologies and practices through essential knowledge and guidance for growth and prosperity. Clean Futures is one of the 5 West Midlands Combined Authority (WMCA) Innovation Accelerators, funded by Innovate UK with a total of £33 million, set up to help drive forward the West Midlands Plan for Growth by supporting and accelerating innovation in cleantech, medtech and digital.

Sustainability is important for everyone and every business has a part to play in ensuring a sustainable future for all of us. In this masterclass, we’ll uncover why sustainability is important to your marketing and your customers. We’ll touch on Scope 1, 2, and 3 Emissions and why these are important to consider as you look at your marketing messaging.

We’ll look at the 8Ps of Marketing and you’ll be encouraged to critically think about your business and what you are doing to work towards your business being sustainable. We’ll discuss how to engage your customers in your sustainability messaging, and look at the Green Claims Code. After this master class you will understand why all businesses need to play their part in contributing to the COP21 goal.

Agenda

10:00 - 10:05, Introduction: Agenda and Clean Futures Overview, Coventry University
10:05 - 10:50, Part 1 - Deborah Goodall, Aer8 Marketing
10:50 - 11:00, Break
11:00 - 11:45, Part 2 - Deborah Goodall, Aer8 Marketing
11:45 – 11:55, Questions, All
11:55 - 12:00, Close, Coventry University

Speaker

Deborah Goodall, Aer8 Marketing

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