Culture and Creativity: Fuel for Recovery

Arts and Culture
Conference / Exhibition

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Tuesday 25 May 2021

10:30 AM - 11:30 AM





Event details

The arts and creative industries will help lead the Midlands into a post-pandemic recovery. The sector, which was annually worth £10bn to the region, supporting 100,000 jobs pre-pandemic, is recovering quickly.

Coventry University would like to invite you to a joint Business Insider forum, in which we’ll look at Arts and Culture as a business sector and delve into the role it will play in helping the Midlands’ economic recovery and investment.

Over an hour’s discussion, you’ll get to hear from and question leaders in the region’s cultural sector on issues such as:

  • Can major events like the Commonwealth Games cultural programme raise our profile as a region in which skilled people want to work and businesses invest?
  • How big a contributor is the creative sector to the economy, and how is it set to grow?
  • What role do the arts and creative sector play in raising the region’s profile?
  • What opportunities are there for businesses to contribute and win work from the creative sector?


Judith Mossman
Pro-Vice Chancellor for Arts and Humanities, Coventry University

Stephen Maddock
Chief Executive, City of Birmingham Symphony Orchestra

Anita Bhalla
Chair, Performances Birmingham

Erica Whyman
Deputy Artistic Director, Royal Shakespeare Company

Rosie Millard
Arts broadcaster and former Chair of Hull City of Culture

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