Digital Economy Through Four Lenses - Summer School
Course dates:

10 July 2021


1 week


Delivered online: £150 (certificate only)


CPD/Short courses


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Summer Schools


Digital Economy through 4 Lenses – Finance/Business/Law faculty taster programme.

Delivery date:

10 July - 18 July 2021

Qualification: Certificate only.

Course detail

  1. Organisational Change: The digital economy will have far reaching consequences in how organisations function and what is termed ‘key knowledge’ in order to succeed and thrive. We will explore how organisations will be measured in radically different ways as they react to dynamically changing customer’s needs.
  2. Digital Marketing: Digital Marketing nowadays is a customer-centric discipline, practice, and philosophy. However, most businesses struggle to capture the buyer’s journey and the phases in which the journey is divided. You will learn how businesses should effectively balance and distribute effort, time, and budget between the top, middle and bottom of the buyer’s journey and how the ‘consumer funnel’ works in practice. Using the Digicomm lab’s facilities, you will interactively explore what digital techniques, tools, and media channels we can use to facilitate a buyer’s journey across different phases.
  3. Investment and Finance: In a digital economy, advancing digitalisation of the finance function is an important objective for organisations and markets in general, as data becomes more readily available and manageable with more innovative connectivity and analysis tools. We will analyse the financial of a company/industry/economy, using a finance digital platform used by industry professionals, with the purpose of making a smart and informed investment decision. You will be able to see how theory works in practice through a hands-on experiential, investment analysis and trading session that will provide you with the opportunity of buying/selling shares to maximizing returns, in a simulated trading environment.
  4. Taxation: The taxation of the digital economy is a contentious issue. While governments once sought to develop e-commerce by turning a blind eye to taxation of digital transactions, nowadays those same states acutely realise the revenues lost to online businesses. We will examine the legal and jurisdictional challenges to taxing online businesses and transactions. We will consider what constitutes fair jurisdiction to tax online enterprises, as well as the challenges of taxing the sale of ‘e-goods’.

*If combined with FinTech for Global Professionals, students will pay the cost of a 3-week module.

How will this course be taught

You will be guided and supported by staff who are passionate about the subjects they research and teach. We have experts across a whole range of disciplines including business, engineering, communications, English, media, emerging technology, sustainability, health, and psychology.

The classes draw on the latest information and research, are interactive, and focus on developing your knowledge and English language skills (if necessary). The academic sessions are interactive and allow you to learn from different perspectives.

Our courses are based on four principles:

  • course content from leading academics and industry experts;
  • industry specific fieldtrips which will be embedded into the programmes;
  • cultural and social activities allowing development of transferable skills;
  • pastoral care and ongoing support throughout the programme.

After successful completion of your course(s) you will receive an official Coventry University transcript with individual grades for each course* and a certificate of attendance. The certificate of attendance is presented in the last week of your coursework and the transcript will be sent to you or your home university in September.

*credit bearing courses only

Entry requirements

The Coventry University Global Summer School (hereby known as “the Programme”) is open to students, HE professionals and members of the public. In order to apply to the Programme, Coventry University you must be aged 18 or above by the time that the course starts.

For all courses, we require a good level of English language skill in speaking, reading and writing. All courses are taught solely in English. The Global Summer School recommends a TOEFL overall score minimum of 35 and IELTS score minimum 5. If you do not have a valid (within 2 years) TOEFL/IELTS score, please take the English language test and send us your score for consideration.

If you have any questions around payment, laptop requirements and more you can consult our frequently asked questions page.

Accreditation & Professional Recognition

Bloomberg Markets Concepts certificate earned for in-person module only.