Clean Futures: What investors want from clean businesses

Wednesday 26 June 2024

11:00 AM - 12:00 PM


Online only

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Event details

What do investors want from clean businesses?

If you are looking at developing a more sustainable business and attracting some external investment, register for this free masterclass delivered by investment expert, Dr. Constantina Katsari.

Learn about:

  • Investors' expectations, enhance your understanding of what it takes to secure funding.
  • Crucial post-pitch presentation skills, effectively represent your businesses during private interviews.
  • All aspects of the investment process to maximise chances of success in securing funding for ventures.




 Proposed presenter

11:00 - 11:10


Clean Futures Catalyst team

11:10 - 11:15

Overview of session

Dr. Constantina Katsari

11:15 – 11:30

What language should be used?

Dr. Constantina Katsari

11:30 - 11:40

What traits should be exhibited?

Dr. Constantina Katsari

11:45 - 11:55

What results are expected

Dr. Constantina Katsari

11:55 – 12:00




In this masterclass, Dr. Constantina Katsari will educate attendees on the expectations investors have for the businesses they choose to support. The event serves as a valuable resource for later-stage startups and businesses in the cleantech sector, offering essential insights into what investors truly seek in terms of returns, behaviour, targets, and outcomes.

Dr. Katsari, a Senior Business Adviser at Coventry University, specialises in assisting cleantech companies in raising investment. She oversees the Investment Readiness programme, offering tailored support and guidance to companies seeking funding.

With expertise in investment strategy, Dr. Katsari empowers businesses to develop robust funding strategies and navigate the complexities of securing investment in the cleantech sector.

During the event, she will provide a comprehensive overview of the key considerations that investors consider when evaluating potential investment opportunities. This includes not only financial returns but also the behaviour and conduct of company leadership, the achievement of targeted milestones, and the ultimate outcomes delivered by the business.

Participants can expect to gain practical insights and actionable advice on how to align their business strategies with investor expectations, thereby increasing their chances of securing investment funding. By understanding and addressing the specific needs and preferences of investors, attendees can position their businesses more effectively and cultivate successful investor relationships.

This webinar serves as a continuation of the previous session on "How to Pitch Successfully," but it can also be attended as a standalone course. By building on the foundational knowledge provided in the previous session, attendees can deepen their understanding of the investor landscape and gain actionable strategies for meeting investor expectations effectively.

Clean Futures Catalyst Events

This masterclass is part of a series of events run by the Coventry University Clean Futures Catalyst programme, you can find out more about the West Midlands efforts to support businesses to transition to a cleaner future. Other masterclasses will explore:

  • Pitching to cleantech investors.

The Clean Futures initiative enables West Midlands businesses in the transport sector to adopt and develop sustainable technologies and practices through essential knowledge and guidance for growth and prosperity.

Clean Futures is one of the 5 West Midlands Combined Authority (WMCA) Innovation Accelerators, funded by Innovate UK with a total of £33 million, set up to help drive forward the West Midlands Plan for Growth by supporting and accelerating innovation in cleantech, medtech and digital.

For enquiries, please contact the Clean Futures Catalyst team or register for this event.