Clean Futures: How to Develop a Sustainable and Profitable Business

Wednesday 24 April 2024

11:00 AM - 01:15 PM



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Event details

How can your business become sustainable and profitable?

If you are looking at developing a more sustainable business, register for this free masterclass and find out:

  • What sustainability is and what the key drivers and challenges are for businesses today.
  • What measures a business can take to become sustainable.
  • How investing in sustainability can boost your business.
  • The support available for businesses who want to become more sustainable.
  • How to take academic knowledge and turn it into value-driven actions.



Topic Details Proposed Presenter
11:00-11:05 Introduction Agenda and Clean Futures Overview Coventry University
10:00-10:10 Sustainability The Financial Business Case – Part 1 Coventry University
11:50-12:00 Break -  
12:00-12:45 Sustainability The Financial Business Case – Part 2 Coventry University
12:45-13:00 Third party expert/programme Decarbonisation Decarbonisation Net Zero Programme
13:00-13:10 Questions - All
13:10-13:15 Close Event concludes Coventry University

The masterclass is free and available online only.

Our academic expert Luisa Sykes will be delivering the sessions on ‘Sustainability: The Financial Business Case - Part 1' and 'Sustainability: The Financial Business Case - Part 2' which aims to support SMEs with practical information on how to turn green ideas into action plans.

Luisa is a credentialed academic who teaches at both undergraduate and post-graduate levels. She is also Fellow of the Higher Education Academy (HEA) and is currently working as a lecturer on the BSc Energy Management degree course at our London campus having previously been the programme leader for an MBA in Energy and Sustainability.

More importantly, she has worked in the energy industry for twenty years as a senior consultant in an advisory capacity and has provided bespoke advice on project investment, valuations, project financing and market analysis for international energy companies.

Clean Futures Catalyst Events

This masterclass is part of a series of events run by the Coventry University Clean Futures Catalyst programme, you can find out more about the West Midlands efforts to support businesses to transition to a cleaner future here. Other masterclasses will explore:

  • Legislation requirements to access sustainable supply chains.
  • Financial business cases for introducing sustainable business practices.
  • How to engage with stakeholders for sustainable business success.

The Clean Futures initiative enables West Midlands businesses in the transport sector to adopt and develop sustainable technologies and practices through essential knowledge and guidance for growth and prosperity.

Clean Futures is one of the 5 West Midlands Combined Authority (WMCA) Innovation Accelerators, funded by Innovate UK with a total of £33 million, set up to help drive forward the West Midlands Plan for Growth by supporting and accelerating innovation in cleantech, medtech and digital.

The Decarbonisation Net Zero Programme aims to provide information and expert advice and support to businesses enabling them to make significant decarbonisation and money saving changes to their business. This programme is part of the wider West Midlands business support activity funded through the UK Shared Prosperity Fund (UKSPF).

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For enquiries please contact the Clean Futures Catalyst Team or register for this event.