Coventry University helping creative and digital businesses break into European markets

CreaTech Europe Connect has launched to support creative, digital and immersive small and medium-sized enterprises (SMEs) across the West Midlands to expand into European markets and build international partnerships.

Led by Coventry University and aligned with the region’s CreaTech Frontiers cluster, the programme will help businesses convert recent research and development (R&D) investment into global opportunities through tailored internationalisation support, funded showcasing opportunities and direct access to European innovation networks.

Through CreaTech Europe Connect, which is funded by the West Midlands Innovation Programme, selected SMEs will benefit from:

• Brokered introductions to European partners, funders and markets
• Access to Coventry University’s network of hubs, investors and policy makers, as well as Coventry University’s Brussels office
• A fully-funded showcase at VentureFest West Midlands in March 2026
• A funded place at Laval Virtual Festival in April 2026, Europe’s leading immersive technology event, with dedicated support to explore trade, joint R&D and co-investment opportunities

CreaTech Europe Connect is now open for expressions of interest from West Midlands SMEs across gaming, XR, immersive, creative content, CreaTech and wider digital innovation sectors.

Businesses need to register their interest by January 9, 2026.