Professor Gideon Maas

Director International Centre for Transformational Entrepreneurship

International Centre for Transformational Entrepreneurship
Faculty of Business and Law 


Twitter: @MaasGi 
LinkedIn Profile 


I am the Director of the International Centre for Transformational Entrepreneurship at Coventry University. I have broad international business and academic experiences in various countries such as China, Europe and Africa.  Within the academic environment I have created various entrepreneurship centres at different universities over the past years, developed and implemented undergraduate and post-graduate modules and programmes focusing specifically on enterprise and entrepreneurship. 

I was previously the Director of Futures Entrepreneurship Centre and Professor in Entrepreneurship at Plymouth University; Director of the Institute of Applied Entrepreneurship at Coventry University; owner-manager of my own consulting company (South Africa); the first International Chair in Entrepreneurship in South Africa (South Africa and Ireland); Acting Dean and HOD at PE Technikon (South Africa); Head Centre for Entrepreneurship at the Stellenbosch University Business School (South Africa); and Economist at the First National Development Corporation (Namibia).  I am currently a member of the Board of Trustees of the Institute of Small Business and Entrepreneurship.  

  • PhD, Stellenbosch University, 1996
  • MBA, Stellenbosch University, 1989
  • B.Mil (Commercial Sciences), Stellenbosch University, 1983
  • Fellow HEA (UK), 2014
Research interests

My research focus and experiences are in entrepreneurship, open innovation, growth strategies, entrepreneurial universities, implementation of entrepreneurial systems and family businesses.  In this regard, I have supervised 7 completed doctorate degree students, acted as external examiner for 19 doctorate students, published books, journal articles, industry related research and conference proceedings. I am currently a Visiting Professor at Anglia-Ruskin University.  

Recent outputs and publications



  • Maas, G.J.P., and Diederichs, A. (2007) Manage family in your family business. Frontrunner Publishing (Pty) Ltd.  
  • Maas, G.J.P., and Jones, W.P. (eds.) (2015) Systemic entrepreneurship: contemporary issues and case studies.  Basingstoke: Palgrave.  

Chapters in books

  • Maas, G.J.P. and Maas, B. (2012) ‘The development of globally responsible entrepreneurial mindsets’.  In Social responsibility, entrepreneurship and the common good – International and interdisciplinary perspectives. Ed. by Bonanni, C., Lépineux, F., and Roloff, J. London: Palgrave Macmillan, 89-99.
  • Maas, G.J.P. (2013) ‘Entering the family business’. In Entrepreneurship: a South African perspective.  3rd edn. Ed. by Nieman, G., and Nieuwenhuizen, C. Van Schaik Publishers, 181-193.
Teaching modules 
  • Innovation
  • Entrepreneurial leadership
Areas of Expertise

  • Entrepreneurship
  • Family business governance
  • Innovation
  • Entrepreneurial universities

Coventry University No.1 Modern University No.1 Modern University in the Midlands
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021