Value Proposition Workshop

Purple and green 3D squares on a black background
Public lectures / seminars

Thursday 19 February 2026

10:30 AM - 12:30 PM

Location

Delia Derbyshire, CV1 5PH

Cost

Free

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Event details

If you struggle to clearly explain what you do (or why your idea matters), you’re not alone - especially in the createch space where creative, digital and tech-based services can be hard to describe quickly. This event is a business support clinic delivered as part of CreaTech Frontiers.

Key takeaways

  • A clear, practical understanding of what a value proposition is (and why it matters)
  • A structured way to define your ideal customer / audience
  • Clarity on your customer’s key challenges (“pain points”) and what they’re really buying
  • A refined articulation of your offer - what you do, who it’s for, and what makes it different
  • A stronger foundation for pitches, grant applications, website copy and social media messaging

Audience

  • Creative freelancers and micro-businesses
  • Early-stage createch start-ups
  • Artists and creatives developing new digital/immersive offers
  • Anyone who wants to sell, pitch, fundraise, or grow - but needs sharper messaging

Speaker

Peta Murphy is Lead Learning Architect at Coventry University, where she helps shape innovative learning experiences and programme design to support student and learner success. With a background in academic leadership across the creative disciplines, she brings a strong blend of strategic thinking, pedagogy and sector insight to curriculum development and learning innovation. Peta has previously worked for Arts council England and has a wealth of experience working with creative industries

What Is CreaTech Frontiers?

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent.

This event will be filmed and photographed. Footage may be used in post-event materials, highlights, and social media. If you prefer not to appear on camera, please let a member of the team know on arrival.

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