Turning Creative Ideas into Commercial Opportunities

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Public lectures / seminars

Thursday 05 February 2026

10:30 AM - 12:30 PM

Location

Delia Derbyshire, CV1 5PH

Cost

Free

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Event details

Turn your creative idea into something customers want - and will pay for. This practical session introduces Digispin Lite, a tool specially adapted for creative innovators exploring new commercial possibilities. This event is a business support clinic delivered as part of CreaTech Frontiers. 

Key takeaways

  • Tools for validating whether your idea has a real commercial audience
  • Ways to test ideas quickly without spending a lot of money
  • A clearer understanding of who your customers are and what they care about
  • Guidance on shaping your value proposition so it resonates
  • Structured support for taking your idea from “concept” to “market-ready”

Speakers

Albi Lamaj is the Associate Director of Intellectual Property at Coventry University’s Innovation Ecosystem. She leads initiatives in technology transfer, IP commercialisation, and spin-out development. Albi plays a key role in projects like DigiSpin WM, supporting innovation and economic growth across the West Midlands. Albi Lamaj is the Principal Investigator and strategic lead for DigiSpin West Midlands, a pioneering programme funded by Research England to transform how universities collaborate on technology transfer, spin-out creation, and IP commercialisation.

Elida Dode is an IP Commercialisation Executive at Coventry University and a key contributor to the DigiSpin West Midlands team. She supports the commercialisation of academic innovations, focusing on IP assessment, protection, and strategy. With a background in law and expertise in tech transfer, Elida helps drive regional collaboration and spin-out development.

What Is CreaTech Frontiers?

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent.

This event will be filmed and photographed. Footage may be used in post-event materials, highlights and social media. If you prefer not to appear on camera, please let a member of the team know on arrival.

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