The creative industries are undergoing their latest transformation as they fuse with technologies such as immersive media, virtual production and artificial intelligence. While the human essence of culture and creativity endures - to help us understand ourselves, each other and the world we share - this shift is reshaping how creative work is made, experienced and shared and is opening entirely new forms of cultural expression, social impact and economic opportunity.
Coventry University Group has long recognised that creativity drives economic and social development, beginning with its origins as Coventry School of Design, which was founded by industrialists and entrepreneurs in a former ribbon factory to provide creative and technical skills to local communities.
More than 180 years later, Coventry University Group continues that legacy by uniting cultural and creative research, education and enterprise to advance its mission of Creating Better Futures and to support the continued growth and innovation of the UK’s creative industries.
Our mission
Culture and creativity are intrinsic to the global communities with which we engage, exchange and seek to inspire. Through the combined power of impactful research, transformative education, innovation and enterprise, our aim is for culture and creativity to abound, flourish and prosper.
Professor Nick Henry, Associate Pro-Vice Chancellor (Creative and Cultural Industries)
The Future of the UK's Creative Sector
Professor Nick Henry explores the growth of the UK’s creative sector and why its future will be determined by how we value and invest in arts and humanities education today.
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Creative Education
Through our College of the Arts and Society, we equip students of the arts and humanities with the creative, technical and entrepreneurial skills needed to succeed in a global, interconnected and technology-driven creative economy and society.
Study with us
Creative Research
Drawing on cultural and creative practice, design, humanities and social science, our research develops new ideas, approaches and tools to understand, bring new perspectives and change the world across areas such as immersive and gaming technologies, heritage, design, performance and health and well-being.
Collaborate with us
Creative Enterprise
We support cultural and creative businesses, organisations, freelancers and founders to break into new markets and turn ideas into products, experiences and commercial opportunities, while also developing the creative talent of the future.
Explore our initiativesLatest news
Coventry University helping turn great ideas into reality through Local Innovation Partnerships Fund
10 July 2026
Coventry University will help businesses across the West Midlands make the most of £50 million of funding to develop and grow innovative products and technology.
Coventry University students showcase creative talent at successful Graduate Festival 2026
17 June 2026
Major city-wide collaboration to drive new era for arts and culture in Coventry
15 June 2026
Award-winning campaign sees Coventry University student land placement with Tesco fashion brand F&F
26 May 2026
