Cultural and Creative Enterprise

The UK’s Creative Industries are now 20% larger than before the pandemic, driven by expansion in established fields and the rise of XR, immersive media and virtual production.

As the sector continues to shift and diversify, creative businesses, freelancers and cultural organisations need practical skills, technical capability and access to specialist support to make the most of new technologies and markets. This growth also depends on a workforce with the technical capability, adaptability and hybrid skillsets needed to develop, apply and scale these creative technologies.

To enhance the conditions for continuous experimentation, collaboration and commercialisation, Coventry University Group supports creative and digital businesses, organisations, founders, freelancers and practitioners to turn ideas into prototypes, products and experiences through programmes, partnerships and networks.

We also develop talent through creative internships, PhDs and apprenticeships delivered with regional partners and support inclusive skills development through projects like Inclusive Immersive, enabling young people to work directly with immersive tools and creative technologies.