Coventry University teams up with Johan Cruyff Institute to share sport management knowledge and expertise

Tuesday 03 November 2020

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Coventry University and Johan Cruyff Institute are teaming up to share cutting edge sports industry expertise and knowledge.

As part of the new agreement, Johan Cruyff Institute students holding an official masters degree will be offered the chance to extend their training with a doctorate at Coventry University. 

In exchange, a select number of Coventry University’s students will be able to access the Football Industry Insights Seminar Series events.

The unique seminar series, which is partly hosted at the world-famous Camp Nou – the home of FC Barcelona, is designed to give attendees the chance to gain access to sports industry insiders, providing exclusive education and insights into a highly competitive sector.

The week-long event also offers access to influential sports speakers and exceptional networking opportunities.

Coventry’s MSc Sport Management course was recently ranked within the top 15 in the world by the SportBusiness postgraduate global ranking for 2020, and deemed as the number one best sport management masters degree in the UK for the eighth consecutive year by Eduniversal.

Johan Cruyff Institute meanwhile has a strong focus on developing the next generation of leaders in sport management, having seen a number of high-profile figures from the world of sport pass through its doors.

Boasting an abundance of qualities in common, the two institutions have every reason to be positive about the recent agreement, which will see Coventry University and Johan Cruyff institute join forces to enrich the educational experiences on offer to their respective students.

Lauding the potential and quality of the collaboration, Johan Cruyff Institute’s general manager spoke of her excitement after the agreement was reached.

This agreement means a qualitative enrichment of our international academic network. Coventry University, acknowledged for being a forward-looking, modern university with a proud tradition of high-quality education and a focus on applied research, is an important player within the international academic scene. We're both honoured and excited to start working together for the benefit of sport management education.

Mariël Koerhuis, Johan Cruyff Institute General Manager

The agreement represents Coventry’s drive to continue developing and pushing the boundaries of its already flourishing offering to students pursuing careers in the sports industry. It follows a strategic, recent agreement with the Asian Electronic Sports Federation, which expanded expertise in the growing e-sports sector.

 This partnership with Johan Cruyff Institute is another fantastic achievement for the MSc Sport Management at Coventry University and reflects the truly international dimension of the course. It is a testament of our commitment to offer our students the richest possible experience and demonstrates, once again, our commitment to cutting-edge research in sport management.

Dr. Simon Gérard, MSc Sport Management Course Director for Coventry University

Find out more about the MSc Sport Management and BA Sport Management courses on offer at Coventry University.