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Len Bird

Principal Lecturer

School of Strategy and Leadership
Coventry University
Priory Street

William Morris Building
Room: WMG18

Main Duties:

  • Course Director BA in Business Studies


  • Pg.Cert., Higher Education, South Bank University
  • M.B.A., University of West of England
  • B.Sc (Hons), University College London

Research Interests:

  • Work-Based Learning
  • Research Methods
  • Personal Effectiveness
  • Leadership and Strategic Management

Selected Outputs:

  • Bird, L. (ed.) (2010) Community Cohesion Research: Research carried out by the first cohort of students on the MA in Community Cohesion Management at Coventry University. Abridged dissertations from the MA course run at Coventry University in 2008. Coventry: Coventry University Press
  • Bird, L. (2007) 'The 3 'C' design model for networked collaborative e-learning: A tool for novice designers'. Innovations in Education and Teaching International 44 (2), 153-167
  • Bird, L. (ed.) (2007) Celebrating Research: Sharing Best Practice in Social Care Management. Coventry: Coventry University Press
  • Bird, L. (2003) 'The use of a virtual learning environment to support learners on a work-based learning programme'. In Volume 8: Educational Innovation in Economics and Business. London: Kluwer Academic Publishers, 255-271
  • Bird, L. (2002) 'Action learning sets: The case for running them online'. Network Learning 2002: Proceedings of the Third International Conference on Network Learning, 'Network Learning 2002'. Held 2002 in Sheffield, UK Sheffield University, 311-319
  • Bird, L. (2001) 'Virtual learning in the workplace: The power of 'communities of practice''. Meeting at the Crossroads: Proceedings of the 18th Annual Conference of the Australian Society for Computers in Learning in Tertiary Education, 'Meeting at the Crossroads'. Held 2001 in Melbourne, Australia. 93-100
  • Bird, L. (1997) 'Changing the industry: Does legislation make a difference?'. Proceedings of the Institute of Civil Engineers 120 (1)
  • Bird, L. (1997) 'Changing the industry: Does legislation make a difference?'. Proceedings of the ICE. Civil Engineering 120 (1)

Selected Professional Activities:

  • Chair of School Online Learning Forum
  • Member of University Distance Learning Working Party
  • Member of the Task Force for Teaching and Learning


  • Course Director and Course Tutor MA in Management by Work-based Learning

Other Responsibilities:

  • Placement Director
  • Link Tutor, Kolding International Business Academy Denmark MBA, and Cornwall Business School MA in Management
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023