Julia Tyrell

Senior Lecturer in Marketing

School of Marketing and Management
Faculty of Business and Law
Coventry Business School

Email: Julia.tyrell@coventry.ac.uk

Biography

Julia Tyrrell is a Senior Lecturer in Marketing at Coventry Business School. Prior to entering full-time academia, Julia spent over 10 years in various brand management and marketing management roles for major FMCG companies. She is a member of the Chartered Institute of Marketing, and the Academy of Marketing.

Her research expertise lies in the areas of marketing communications, marketing ethics and cross-cultural teaching methods.

She teaches Advertising, Marketing Communications and International Marketing at undergraduate and postgraduate levels.

Qualifications
  • 1996, Certificate in Learning and Teaching, Coventry University
  • 1994, M.B.A., Coventry University
  • 1978, Chartered Institute of Marketing Diploma, CIM, Maidenhead
Outputs and Publications
  • Tyrell, J. (2014) ‘Introduction to Socio-Cultural Influences’. Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Berlin: Springer, 9-11.
  • Tyrell, J. (2014) ‘Case Study 1: Mongoose Lager Beer Eyes up India’. Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Berlin: Springer, 13-16.

Julia Tyrrell

Teaching:
  • M42MKT
  • Project Supervision on 300MKT
Areas of expertise: 
  • Marketing communications
  • Advertising
  • International Marketing
  • Public Relations
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021