Julia Tyrell

Senior Lecturer in Marketing

School of Marketing and Management
Faculty of Business and Law
Coventry Business School

Email: Julia.tyrell@coventry.ac.uk

Biography

Julia Tyrrell is a Senior Lecturer in Marketing at Coventry Business School. Prior to entering full-time academia, Julia spent over 10 years in various brand management and marketing management roles for major FMCG companies. She is a member of the Chartered Institute of Marketing, and the Academy of Marketing.

Her research expertise lies in the areas of marketing communications, marketing ethics and cross-cultural teaching methods.

She teaches Advertising, Marketing Communications and International Marketing at undergraduate and postgraduate levels.

Qualifications
  • 1996, Certificate in Learning and Teaching, Coventry University
  • 1994, M.B.A., Coventry University
  • 1978, Chartered Institute of Marketing Diploma, CIM, Maidenhead
Outputs and Publications
  • Tyrell, J. (2014) ‘Introduction to Socio-Cultural Influences’. Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Berlin: Springer, 9-11.
  • Tyrell, J. (2014) ‘Case Study 1: Mongoose Lager Beer Eyes up India’. Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Berlin: Springer, 13-16.

Julia Tyrrell

Teaching:
  • M42MKT
  • Project Supervision on 300MKT
Areas of expertise: 
  • Marketing communications
  • Advertising
  • International Marketing
  • Public Relations
Coventry University No.1 Modern University No.1 Modern University in the Midlands
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021