Jayne Pyatt

Assistant Lecturer, Marketing

School of Marketing and Management
Faculty of Business and Law
Coventry Business School

Email: 
Jayne.pyatt@coventry.ac.uk

Biography

I have over 10 years marketing industry experience gained from working for major tourist attractions, hospitality, utilities and retail. Responsibilities have included planning and implementation of customer communications strategy, public relations, advertising and third party partnerships. 

This including successfully working with ITV Daybreak, This Morning, The One Show and BBC filming. In addition to success partnership management with major partners such as Hamleys, RHS, The Entertainer, Waitrose, Homebase, Argos, The Sun and The Times to help drive customer volume, revenue and brand awareness.

Qualifications
  • PG Certificate in higher education
  • Professional Diploma Chartered Institute of Marketing.
  • BA (Hons) Fashion Marketing and Communications
Teaching:
  • 104MKT
  • 206MKT
  • 301MKT
Areas of Expertise
  • Marketing
  • Employabillity
Coventry University No.1 Modern University No.1 Modern University in the Midlands
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021