Edward Turner

Lecturer in Marketing

School of Marketing and Management
Coventry Business School
Faculty of Business and Law


Email:
edward.turner@coventry.ac.uk

Biography

My teaching interests are marketing and brand strategy. I specialise in simulation based learning. I am currently undertaking a PhD investigating the factors affecting the performance of branded apparel retailers under private equity ownership. I am also the digital literacy lead for the School of Marketing and Management.

Qualifications
  • PhD in Marketing at Lancaster University 2011-present. Title: ‘Factors affecting the performance of branded apparel retailers under private equity ownership
  • PGCert 2015-present
  • MSc International Management - Exeter University - Distinction - 2008-2009
Research interests

My research interests are in the following areas;

  • Marketing strategy
  • Brand strategy
  • Parenting Theory
  • Private Equity
  • Grounded Theory

Teaching

  • 203MKT Marketing Management
  • 210MKT Marketing Planning
  • 300MKT Dissertation Project
  • 303MKT Corporate Marketing Strategy
  • M35MKT Global Marketing

Areas of expertise

  • Marketing Strategy
  • Brand Strategy
  • Private Equity
  • Qualitative Research
  • Simulation Based Learning
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Coventry University No.1 Modern University No.1 Modern University in the Midlands
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021