Edward Turner

Lecturer in Marketing

School of Marketing and Management
Coventry Business School
Faculty of Business and Law


Email:
edward.turner@coventry.ac.uk

Biography

My teaching interests are marketing and brand strategy. I specialise in simulation based learning. I am currently undertaking a PhD investigating the factors affecting the performance of branded apparel retailers under private equity ownership. I am also the digital literacy lead for the School of Marketing and Management.

Qualifications
  • PhD in Marketing at Lancaster University 2011-present. Title: ‘Factors affecting the performance of branded apparel retailers under private equity ownership
  • PGCert 2015-present
  • MSc International Management - Exeter University - Distinction - 2008-2009
Research interests

My research interests are in the following areas;

  • Marketing strategy
  • Brand strategy
  • Parenting Theory
  • Private Equity
  • Grounded Theory

Teaching

  • 203MKT Marketing Management
  • 210MKT Marketing Planning
  • 300MKT Dissertation Project
  • 303MKT Corporate Marketing Strategy
  • M35MKT Global Marketing

Areas of expertise

  • Marketing Strategy
  • Brand Strategy
  • Private Equity
  • Qualitative Research
  • Simulation Based Learning
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021