Dr. Martin Selby

Associate Head of School, Internationalisation 

School of Marketing and Management
Coventry Business School
Faculty of Business & Law



I am Associate Head of School (International), responsible for the School of Marketing and Management's delivery overseas/TNE, international experiences/mobility, and international student recruitment. The School has considerable student mobility, and large number of international students. I also have general line management duties.

I teach in in the area of research methods, and event management, and I supervise PhD students and PG dissertations. My research area is place marketing, urban tourism, experiences of tourism, and experiences of international students and international mobility. I'm a Fellow of the HEA and the Royal Geographical Society.

  • PhD Urban Tourism / Place Marketing, Cardiff Metropolitan University, 
  • MSc. Tourism Management, University of Surrey, 
  • BA (Hons) Economic and Social History and Geography (Upper Second Class), University of Leeds,
Outputs and Publications 
  • Selby, M., and Jancsik, A. (2014) ‘Degrees of Co-production: understanding the experiences of international students’. Royal Geographical Society Annual International Conference. Held 26-29 August in London, UK. 
Teaching modules
  • Contemporary Issues in Event Management
  • Advanced Study Project
  • Undertaking Global Business in SMM
Areas of expertise
  • Research Methods
  • Event Management
  • Tourism Management
  • Place Marketing
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