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Adrian Pritchard

Senior Lecturer in Marketing

School of Marketing and Management
Coventry Business School
Faculty of Business and Law



Adrian is a Senior Lecturer in Marketing. He is a member of the Market Research Society and Chartered Institute of Marketing.

His current teaching responsibilities include Applied Marketing and Marketing Research and the supervision of dissertations at undergraduate and postgraduate levels. Current research interests focus on the changing manner of consumption in sport, brand extensions and portfolio management by sport teams and leagues. A further interest lies in motivation to participate in sport and leisure activities.


  • MSc  Marketing, Salford University
  • Postgraduate Certificate in  Education, Wolverhampton University
  • Chartered Institute of Marketing (CIM)  Diploma in Marketing
  • Marketing Research Society Diploma
  • BA (Hons) Business Studies  Central Lancashire University

Outputs and Publications

  • Pritchard, A.  (2016) ‘It’s not just cricket - the portfolio of products and services of the English and Welsh cricket teams’. Sport, Business and Management: An International Journal 6 (1), 19-35. Available from
  • Pritchard, A. and Kharouf, H. (2016) ‘Leisure consumption in cricket: devising a model to contrast forms and time preferences’. Leisure Studies 35 (4), 438-453. Available from
  • Sekhon, H., Al-Eiswai, D.D.,  Roy, S., and Pritchard, A. (2015) ‘Service excellence in UK Retail Banking: Consumers’ perspectives of the important determinants’. The International Journal of Bank Marketing 33 (7), 904-921. Available from


  • 200MKT
  • 208MKT

Areas of expertise

  • Market Research 
  • Marketing Principles
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023