Clean Futures - Leveraging Sustainability to Market your SME

Event details

This masterclass is part of a series of events run by Coventry University Clean Futures Catalyst programme. 

Whether you’re just starting out or refining your sustainability message, this session will equip you with actionable insights and marketing strategies to make an impact—for your business and the planet. Don’t just keep up—lead the way.

Sustainability isn’t just good for the planet—it’s a game-changer for your brand. Customers, investors, and partners are looking for businesses that walk the talk, and this session will show you exactly how to leverage what you’re already doing to stand out, attract the right audience, and grow your business.

Join us for a high-impact, practical session where you’ll discover:

• How to turn sustainability into a competitive advantage
• The secrets to authentic storytelling that builds trust (and avoids greenwashing)
• How to use the 7-11-4 marketing framework
• Real-world strategies to boost visibility, increase engagement, and win more business

Audience

SMEs based in the West Midlands area primarily from the transport sector and its supply chain.

Agenda

• Welcome and introduction to Clean Futures
• Why sustainability matters in business & marketing
• How to start Your sustainability journey
• Sustainability goals
• Mission statement and how to incorporate sustainability into it
• Making a sustainability plan
• Target your audience
• 7, 11, 4 rule of marketing
•  Your sustainability journey
•  Sustainability as a marketing asset
• Pitching your proposal

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