Ioannis Assiouras

Assistant Professor of Marketing

School of Marketing and Management
Coventry Business School
Faculy of Business and Law



I am an Assistant Professor of Marketing and Associated Member in Centre for Business in Society at Coventry University. I am Scientific collaborator in Louvain Research Institute in Management and Organizations (LOURIM) in Université catholique de Louvain (Belgium). Previously, I was an Assistant Professor of Marketing at Toulouse Business School in France. Currently, I am the leader of the following modules: Crisis Management and Public Relations and International Dimensions in Marketing. My research interests and expertise lie in the areas of brand management, corporate social responsibility, service marketing and tourism marketing. I have published and presented more than 50 papers in International Journals and Conferences.

Ioannis Assiouras

Teaching modules
  • Crisis Management and Public Relations
  • International Dimensions in Marketing
Areas of expertise
  • Brand Management            
  • Corporate Social Responsibility          
  • Service Marketing
  • Tourisim Marketing
  • PgCert in Academic Practice in Higher Education (Coventry University)

Recent outputs and publications