Ioannis Assiouras

Assistant Professor of Marketing

School of Marketing and Management
Coventry Business School
Faculy of Business and Law



I am an Assistant Professor of Marketing and Associated Member in Centre for Business in Society at Coventry University. I am Scientific collaborator in Louvain Research Institute in Management and Organizations (LOURIM) in Université catholique de Louvain (Belgium). Previously, I was an Assistant Professor of Marketing at Toulouse Business School in France. Currently, I am the leader of the following modules: Crisis Management and Public Relations and International Dimensions in Marketing. My research interests and expertise lie in the areas of brand management, corporate social responsibility, service marketing and tourism marketing. I have published and presented more than 50 papers in International Journals and Conferences.

Ioannis Assiouras

Teaching modules
  • Crisis Management and Public Relations
  • International Dimensions in Marketing
Areas of expertise
  • Brand Management            
  • Corporate Social Responsibility          
  • Service Marketing
  • Tourisim Marketing
  • PgCert in Academic Practice in Higher Education (Coventry University)

Recent outputs and publications
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021