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Ian Webster

Senior Lecturer, Sport & Event Management

School of Marketing and Management

Twitter: @iawebster
LinkedIn Profile


I am a module leader for Strategic Marketing, Strategic Management and Marketing & Sponsorship module, supervising research students including subject expert for numerous PhD candidates. I am also a KTP Assessor for Coventry University working with businesses in Sport and Event Industry, an Academic Partner for  Wasps RFC and Wasps RFC Academy, a Visiting lecturer for University of Applied Sciences, Amsterdam, a Visiting lecturer for AMOS the International Sport Business School, Paris, France, an External Examiner and Expert Panellist at Cardiff Met University and a Unit developer and subject expert for OCR Technical Qualifications.


  • BA Honours in Leisure Management Coventry University 1996
  • MA Marketing Coventry University 2000
  • Executive Certificate in Event Management, University of Technology, Sydney 2008
Research interests

Currently involved in Applied Research projects and academic partnerships with Wasps RFC, Rugby Football League, England Cricket Board and the International Cricket Council. These involved working closely with the University’s Partnership Development and knowledge Exchange Teams.

I have also been involved with research on event security with colleagues from Purdue University in USA – this has involved working around events such as Indy 500, NHL, England Cricket test Matches and Premiership Rugby matches.

Ian Webster

Areas of expertise
  • Marketing
  • Sport Marketing  
  • Services Marketing
  • Relationship Marketing
  • Event, Tourism & Hospitality Marketing
  • Sport Management
  • Event Management
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023