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Bentil Oduro

Assistant Professor and Course Director

College of Business and Law

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About

Role: Assistant Professor and Course Director

Qualifications: PhD MBA PGCHE BSc (Hons)

Teaching areas: Strategic Management; Geopolitics, Economic and Legal Environment; Global Business Environment; Critical Issues in Globalisation; International Business; Global Marketing; Global Multipolarity Dynamics; International Entrepreneurship

Interests: Business management, international business and strategy, immigrant entrepreneurship, small business management, international marketing and contemporary paradigms in marketing, management and strategic thinking

Career overview

Bentil is currently Assistant Professor in International Business and Course Director in MSc International Business Management at Coventry University. He loves empowering students and industry leaders with his knowledge and expertise in international business, marketing and business management. He has extensive experience in industry and academia. He has taught at both undergraduate and postgraduate levels across a number of higher education institutions in the UK and abroad.

His areas of interest and expertise are international SME marketing, international business management and marketing, entrepreneurship, business development and international business strategy. He holds Bachelors and Masters degrees in Business Administration specialising in Management and Marketing and PGCert in Higher Education Practice. His PhD research was in the exploration of acculturation patterns of migrant SME owners and managers from African and Caribbean origins in the UK. In addition to this, he is currently involved in research on international entrepreneurship with a focus on the current Sub-Saharan African diaspora movement.

Professionally, he has Fellowship and Chartered Manager status from the Chartered Management Institute (CMI) UK and Member of the International Business Development Institute (IBDI). He is also a Senior Fellow of the UK Higher Education Academy, Reviewer at the British Academy of Management (BAM) and External Examiner. Some of his previous academic and industry roles pursued are visiting lecturer and speaker, judge and panel member of the British Excellence in Sales Management (BESMA) and executive board member for Prudential Group UK.

He has also consulted for a range of governmental research projects and small and medium-sized businesses within the UK and overseas in areas of venture capital acquisition, management and international business strategy development.

In his free time, he enjoys cooking, reading and holidaying in the Mediterranean.

Research

Business management, international business and strategy, immigrant entrepreneurship, small business management, international marketing and contemporary paradigms in management and strategic thinking, cross cultural management

External activities

Professional memberships
Senior Fellow of the Higher Education Academy (SFHEA)
Fellow of the Chartered Management Institute UK (FCMI)
Chartered Fellow Chartered Management Institute UK (CMgr)
Member International Business Development Institute USA (MIBDI)
Member of British Academy of Management (MBAM)
Member Institute of Small Business and Entrepreneurship (MISBE)
Member of Chartered Institute of Public Relations (MCIPR)

Publications and press

  • Market disruptions in the insurance industry and the use of foresight and futures thinking to meet challenges: A case study of Aviva Plc (2024, Oduro, B., Akakpo, A., Gyasi, A., E., and Akpabot, S.)
  • A study of Tesla - Organisational strategy as nexus as a strategy between foresight and futures thinking (2024, Oduro, B., Akakpo, A., Gyasi, A., E., and Akpabot, S.)
  • Leveraging New Technologies for Higher Education Teaching and Learning - Emerging Opportunities and Challenges (ICIET TASS Conference paper 2023 - Oduro, B)
  • Female Afro Caribbean Origin SME Owners in UK – Critical exploration (2021 Oduro B., Akakpo, A and Michuki, G.)
  • AI and privacy concerns – Critical review (2019 Oduro, B., Akakpo, A., Gyasi, A., E., and Akpabot, S.)
  • Manual for aspiring business development executives (2017 Oduro, B.)
  • Organisations policies, management strategies and foresight in electric vehicle technology advances at Tesla (2017 Akakpo, A., Gyasi, A., E., Oduro, B., and Akpabot, S.)
  • Pledge towards workforce diversity emphasising on organisational wellbeing:
    A case study of Aviva Plc. (2017 Oduro, B., Akakpo, A., Gyasi, A., E., and Akpabot, S.)
  • The impact of acculturation on business management and marketing within SMEs (Conference paper 2016 - Oduro, B)
  • Acculturation impact on SME business management in the UK (2016 Oduro, B.)

 

  • Has the concept of work-life balance really improved business productivity? (Research Gate 2014 Oduro, B.)
  • Collaborative research paper on the provision of cultural inclusive education for students in Coventry University (Written for our PGCert Collaborative project - 2015 Oduro, B., Kourtidis, M. Khorasgani, Moller, K., and Watson, D.)
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023