Dr Cynthia Zhuang

Senior Lecturer for Events, Hospitality, and Tourism

Email: cynthia.zhuang@coventry.ac.uk

Dr. Cynthia Zhuang has worked in Events, Hospitality and Tourism sectors for over two decades in the UK and overseas. Having accumulated a wide range of experience in higher education institutions, third-sector and commercial businesses, Dr. Zhuang builds her teaching and research not only on conforming to high level of academic rigour, but also on the practical implications to the industry requirements. She is passionate in helping students develop their transferrable skills which will enhance their employability and ensure smooth progression onto further studies. 

As a Senior Lecturer at Coventry University London, Dr. Cynthia Zhuang teaches and supervises students at both undergraduate and postgraduate level. In addition, she looks after postgraduate students as a personal tutor. Co-currently, Dr. Zhuang is designing and developing a new exciting course in Global Events Management.

Qualifications

  • PGCert Learning and Teaching in Higher Education (Fellow of Higher Education Academy), Sheffield Hallam University & University of East London, 2011 
  • Doctorate of Philosophy on Volunteering for the Beijing 2008 Olympic Games: Visions, Policies & Capitals, University of Bedfordshire, 2011
  • MA International Event Management, University of Brighton, 2006

Professional and Industry Memberships

FHEA – Fellow of Higher Education Academy

CMRS – Certified Member of Market Research Society

Research and Consultancy

  • Dr. Zhuang’s research interests revolve around Olympic volunteerism, volunteering and employability, creativity and innovation in pedagogy.
  • She is currently looking into the legacy of Olympic volunteerism. 

Publications and Scholarship Activities

  • Zhuang, J. and Girginov, V. (2012). Student volunteering for the Beijing 2008 Olympic Games: opportunities and challenges for social and human capital creation, poster presentation at the 2012 International Convention on Science, Education and Medicine in Sport, July 19-25, 2012, Glasgow, UK. 
  • Zhuang, J. (2012). Chapter 10 -- Beijing 2008: Volunteerism in Chinese Culture and its Olympic Interpretation and Influence, in Mangan, J. A. and Dyreson, M. (eds.) (2012), Olympic Aspirations: Realised and Unrealised. pp. 184-204. Oxford: Routeledge. ISBN: 978-0-415-52586-2. 
  • Zhuang, J. and Girginov, V. (2012). Volunteer selection and social, human and political capital: a case study of the Beijing 2008 Olympic Games, in Managing Leisure - Special issue on 'The Management of Excellence in Sport', Issue 17 (2/3), May 2012. 
  • Zhuang, J. and Girginov, V. (2011). Towards a greater conceptual clarity of sport volunteerism, conference paper submitted to and presented at the 19th Conference of the European Association of Sport Management, September 7-10, Madrid, Spain. 
  • Zhuang, J. and Girginov, V. (2011). Volunteer selection and social, human and political capital: a case of Beijing 2008, presented at the Sport Volunteer Research Network Symposium on Volunteering and Sport, 7 April 2011, London. 
  • Zhuang, J. (2011). Staging successful mega events through volunteer selection: a case study of the Beijing 2008 Olympic Games, presented at the 21st IAVE World Volunteer Conference, January 24-27, 2011, Singapore. 
  • Zhuang, J. (2010). Beijing 2008: Volunteerism in Chinese Culture and its Olympic Interpretation and Visions, in the International Journal of the History of Sport, vol. 27, No. 16, pp. 2842-2862, December 2010. 
  • Zhuang, J. (2009). Volunteering for the Beijing 2008 Olympic Games: visions, policies and capitals, research poster presented at the Research Poster Exhibition, University of Bedfordshire, Luton, June 2009. 
  • Girginov, V. and Zhuang, J. (2008). The framing of the idea of volunteering in Olympic and Chinese discourses, presented at and proceedings of the 2008 International Convention on Science, Education and Medicine in Sport, August1-4, 2008, Guangzhou, China, Volume 1, pp. 42-43. Awarded “the Best Oral Presentation” in the Olympic Related Studies.
  • Zhuang, J. (2007). An investigation of the relationship between the policy for and the management of volunteering for the Beijing 2008 Olympic and Paralympic Games, research poster presented at the ESRC PhD Summer School Research Poster Exhibition, ESRC UK Centre for Evidence Based Policy and Practice, King’s College London, 2-6 July 2007. Awarded the First Prize.

Cynthia Zhuang

Teaching Areas

  • Skills for Hospitality and Tourism (Level 4)
  • Operations Management in Travel and Tourism (Level 7)
  • Master’s Dissertation Supervision (Level 7)