Claire Dawson

Senior Lecturer and Course Director (BA (Hons) International Fashion Management and Marketing)


Claire is the Course Director for BA (Hons) International Fashion Management and Marketing.

She has over a decade of industry experience working for a range of fashion retailers, brands and organisations. Claire began her career as Assistant Fabric Buyer for Oasis, travelling to Paris, Milan and Prato sourcing, designing and developing fabrics for the high street retailer. She continued to follow her passion for colour and print developing prints for Paul Smith Londonline and mens bag ranges.

Claire’s most recent industry role as Retail Product Manager for Traid, sustainable fashion reuse charity developed her leadership skills managing a team who graded clothing for eleven stores. In addition to her role she co-ordinated a range of monthly instore events from catwalk shows to styling workshops.

Claire was also responsible for supporting the development of the ethical fashion label TRAIDremade collaborating with established brands and designers such as Alex Nobel and Percival menswear. Prior to joining Coventry University London, Claire lectured at the University of West London in Fashion and Textiles.

Claire commenced a part-time PhD in Circular Fashion Models at the University of Brighton in 2023.


  • PhD Circular Fashion Models, (part-time) University of Brighton, expected completion 2029
  • MA Sustainable Design, University of Brighton, 2020
  • PG Cert in Academic Practice, University of West London, 2016
  • BA (Hons) Textile Design, Nottingham Trent University, 2005

Professional and Industry Memberships

  • Senior Fellow of the Higher Education Academy

Publications and Scholarship Activities

  • Dawson, C., (February 2020) The changing trends in the consumers approach to reuse and repair Presentation at North London Waste Authority, Waste Prevention Exchange, annual conference.
  • Dawson, C., (October, 2018).Barriers That Hinder the Consumption of Second-hand Clothing. Paper presented at What’s going on? A Discourse on Fashion Design and Sustainability Global Fashion Conference, London College of Fashion.
  • Dawson, C. (June 2016) Social media and digital platforms: a learning tool to connect industry professionals and students to enhance employability. Workshop presented at Teaching and Learning Conference, University of West London.


Claire Dawson

Teaching Areas

  • Module Leader: Level 4 Professional and Academic Skills
  • Module Leader: Level 5 Sustainable Fashion Supply Chain
  • Module Leader: Level 6 Internship Project
  • Post-graduate Internship Supervisor
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023