Claire Dawson

Senior Lecturer


Claire is the course director for BA (Hons) International Fashion Management and Marketing and BA (Hons) Top Up International Fashion Management and Marketing. 

She has over a decade of industry experience working for a range of fashion retailers, brands and organisations. Claire began her career as Assistant Fabric Buyer for Oasis, travelling to Paris, Milan and Prato sourcing, designing and developing fabrics for the high street retailer. She continued to follow her passion for colour and print developing prints for Paul Smith Londonline and mens bag ranges. Claire’s most recent industry role as Retail Product Manager for Traid, sustainable fashion reuse charity developed her leadership skills managing a team who graded clothing for eleven stores. In addition to her role she co-ordinated a range of monthly instore events from catwalk shows to styling workshops. Claire was also responsible for supporting the development of the ethical fashion label TRAIDremade collaborating with established brands and designers such as Alex Nobel and Percival menswear.  

Prior to joining Coventry University London, Claire lectured at University of West London in Fashion and Textiles. She co-developed two new courses: BA (Hons) Fashion Buying and Management and BA (Hons) Fashion Branding and Marketing. She recently became a Fellow of the Higher Education Academy. 


  • BA (Hons) Textile Design, Nottingham Trent University, 2005
  • PG Cert in Academic Practice 2016

Professional and Industry Memberships

  • Fellow of the Higher Education Academy

Publications and Scholarship Activities

Teaching and Learning Conference: Students as Partners in Learning, University of West London, 28th June 2016. Presented research paper: Social media and digital platforms: A learning tool to connect industry professionals and students to enhance employability.

WGSN guest blog post ‘Fashion Revolution Week is here, how will you mark it?’ (April 2016)

WGSN guest blog post ‘What can designers learn from waste’ (December 2015)

Represented Traid on a panel discussion at the Eco Chic Design Awards launch (2014)

Panel member for The Guardian Sustainable Business online ‘live chat’ (2013)


Claire Dawson

Teaching Areas

  • Internship
  • Professional and Academic Skills for the Fashion Industry
  • Fashion Industry: Context and Careers
Coventry University joint top modern university for career prospects
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021