Jingyi Zhang

Lecturer

Email: ae2993@coventry.ac.uk

Lecturer in marketing for undergraduate and postgraduate students, currently teaching Principles of Marketing, Strategic Marketing Practice and Human resources in Marketing. Supervisor for master dissertation.

Qualifications

• PhD in Marketing, University of Warwick, United Kingdom, 2024
• Master in Marketing & Strategy, University of Warwick, United Kingdom, 2014
• Bachelor in Economics, Renmin University of China, China, 2013

Professional and Industry Memberships

• Associate Fellow of the Higher Education Academy (AFHEA)

Research and Consultancy

My research interests are in digital marketing, particularly social media marketing, such as live streaming marketing and advertising on short video platforms.