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Chao Charles Cui

Lecturer and Course Director (BA (Hons) International Hospitality and Tourism Management)


Charles acted as associate professor in Hospitality Management and Director of Foundation Courses in Beijing Hospitality Institute for 7 years before he joined Coventry University London in January 2022. Charles has worked in different countries from the beginning of his career as management trainee in Universal Studio Orlando USA to Chief Trainer in President Office of Zanzibar.

As visiting professor, he taught in The Emirates Academy of Hospitality Management in Dubai in 2019, and he was certified Qualified Learning facilitator in EHL Swiss School of Tourism & Hospitality in Lausanne Switzerland. He also worked in Tajikistan as Chief Consultant of Hotel Safar. He worked for Four Seasons Hotel Group as Food & Beverage Management team member in Shanghai China before he became a teacher. Charles was also Certified by American Lodging & Hotel Association as Certified Hospitality Educator and awarded Excellent Teacher of Beijing in 2017.


  • Postgraduate Certificate in Academic Practice in Higher Education (PgCAPHE), 2023
  • MSc Hospitality with Tourism Management, University College Birmingham, 2012
  • BA International Business Communication, University of Central Lancashire, 2010

Professional and Industry Memberships

  • Certified Hospitality Educator, American Hotel & Lodging Association
  • Fellow of the Higher Education Academy

Research and Consultancy

As senior consultant, Charles conducted many projects for organisations within international hospitality industry such as New Century Hotels & Resorts Group, Industrial Bank Co., Ltd., the Landmark Hotel Beijing, and Ucommune. He was one of the consultants of the 2022 Beijing Olympic Winter Games and structuring the service procedure for hospitality team.
Research Interests: Teaching and learning in higher education, customer experience, food and beverage operation, destination management.

Publications and Scholarship Activities

  • Cui, C. (2016). Western Restaurant Service Handbook. Internal Beijing Hospitality Institute textbook. Unpublished.
  • Cui, C. (2017). Table Arts. Internal Beijing Hospitality Institute textbook. Unpublished.

Profile photo of Charles Cui

Teaching areas

  • Principles of Tourism Management, Level 4
  • Introduction to Hospitality Operations, Level 4
  • Consumer Behaviour, Level 5
  • Destination Management, Level 7
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023